Senior Executive - Brand & Marketing

Job Description

Title: Senior Executive - Brand & Marketing

Company Name: Karnaphuli Group

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing

Experience Requirements:
∎ 3 to 5 year(s)
∎ The applicants should have experience in the following area(s): Area/ Territory Marketing, Brand Promotion, Corporate Marketing, Sales/ Marketing
∎ The applicants should have experience in the following business area(s): Group of Companies, Automobile

Job Responsibilities:
∎ Conceive, develop and deploy the marketing strategy for delivering revenue numbers.
∎ Lead and design the execution of the "go to market" for new product.
∎ Keeping the consideration the brand guidelines, customer segmentation, market research and consumer insight data.
∎ Plan and execute country specific activities aimed at improving brand.
∎ Managing Karnaphuli Social Media ( Website, Facebook, You tube etc.) in a manner for effective marketing solution to increase brand equity
∎ Managing & Monitoring Karnaphuli Service Contact Center for direct consumer affiliation.
∎ Analyze sales data to update a brand or category portfolio, determine new products and underperforming products
∎ Innovative idea generate, proposal with ROI calculation for the new project with feasibility analysis
∎ Assist smooth day to day operation of the brand marketing department, including partner management and development of own staff.
∎ To perform any other duties and responsibilities assigned by the Management from time to time.

Additional Requirements:
∎ Age 27 to 35 years
∎ Both males and females are allowed to apply
∎ Well groomed, energetic & ability to work under pressure.
∎ Strong interpersonal skills in English and Bangla.
∎ Hardworking and positive attitude towards responsibilities.
∎ Strong problem solving skill.

Salary: Negotiable

Compensation & Other Benefits:
∎ Attractive remuneration package and other facilities will be offered for the deserving candidates as per company policy.

Job Source: Online Job Posting.

Application Deadline: 30 Sep 2021

Company Information:
∎ 16 Sep 2021
∎ Karnaphuli Group
∎ Address : 26/1, HR Bhaban, Kakrail, Dhaka-1000
∎ Web :
∎ Business : Established in 1954 and named after a river on whose banks the port city of Chittagong stands, Karnaphuli has with the ebb and flow of the past 65 years evolved and grown into a business house of diversified subsidiaries and activities.
Its growth has been characterized by a single minded and dedicated pursuit of excellence and a professional urge to be the market leader in everything it is involved and engaged in.
Helping to realize the above are independently managed companies manned by a pool of enterprising and progressive managers and executives, backed by strong finances, substantial resources and all the expertise, experience and knowledge you would expect from a business house that has been in existence for the almost six decades.
Not surprisingly perhaps, Karnaphuli holds the unique distinction of being the first company in Bangladesh to achieve ISO 9002 Certification.

Category: Marketing/Sales