Senior Executive/ Assistant Manager - Brand Department, Outdoor (Cement Industry)

Job Description

Title: Senior Executive/ Assistant Manager - Brand Department, Outdoor (Cement Industry)

Company Name: Meghna Group of Industries.

Vacancy: --

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• At least 4 years
• The applicants should have experience in the following business area(s): Cement Industry, Paint, Steel

• Master of Business Administration (MBA) in Marketing

• At least 4 years
• The applicants should have experience in the following business area(s): Cement Industry, Paint, Steel

• Proven track record in managing large-scale outdoor media campaigns, such as billboards and transit ads.

• Ability to analyze campaign data, measure ROI, and provide actionable insights for improvement.

• Experience negotiating and managing relationships with media vendors and external partners for effective and cost-efficient campaign delivery.

• Strong ability to think creatively and strategically when developing and troubleshooting outdoor campaigns.

• Willingness to travel to different locations for on-site campaign management, vendor coordination, and troubleshooting.

Job Context:

Meghna Group of Industries (MGI) is one of the largest conglomerates in Bangladesh with a growing presence in the cement sector. MGI manufactures and markets Fresh Cement, Meghna Delux Cement, and Dhalai Special Cement, providing high-quality products to meet the infrastructure and construction needs of the country. The Senior Executive/ Assistant Manager, Brand-Outdoor will be responsible for elevating the visibility and market positioning of these products through impactful outdoor advertising campaigns. This role involves strategizing, executing, and overseeing all aspects of outdoor marketing for the Cement category to ensure alignment with the company's overall brand objectives. The position also requires managing relationships with media vendors, monitoring campaign effectiveness, and ensuring maximum exposure for each product.

Job Responsibilities:

• Execute outdoor advertising strategies to enhance brand visibility and recognition for Fresh Cement, Meghna Delux Cement, and Dhalai Special Cement in targeted markets, aligning with overall business goals.

• Design, plan, and implement innovative outdoor campaigns, such as billboards, transit ads, and other outdoor media placements, ensuring consistency with the brand's identity and messaging.

• Collaborate with external agencies, media vendors, and suppliers to source and manage high-quality outdoor advertising opportunities, ensuring efficient use of the marketing budget.

• Partner with internal teams to develop creative concepts and ensure brand consistency across all outdoor media channels.

• Oversee the logistics of campaign execution, ensuring timely and effective installation and maintenance of outdoor advertising materials at strategic locations.

• Monitor the effectiveness of outdoor campaigns, troubleshoot issues, and ensure all activities are completed professionally, on time, and in line with the campaign objectives.

• Analyze campaign performance through data collection and performance metrics, preparing reports to assess the success of the campaigns and identify opportunities for improvement.

• Ensure compliance with internal approval processes for all outdoor advertising expenditures, contracts, and media placements.

• Keep track of industry trends and competitor activities in outdoor marketing to continuously innovate and enhance the visibility of Fresh Cement, Meghna Delux Cement, and Dhalai Special Cement.