Assistant General Manager (Digital Marketing)

Job Description

Title: Assistant General Manager (Digital Marketing)

Company Name: YAMAAN

Vacancy: --

Age: 25 to 35 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce, Online Retail Startup

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 5 to 10 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce, Online Retail Startup

• Age 25 to 35 years

Job Context

YAMAAN is a fast-growing modern fashion and lifestyle brand committed to delivering premium-quality products with innovative designs. We are looking for a highly experienced and strategic Assistant General Manager (Digital Marketing) to lead our digital marketing initiatives, strengthen brand positioning, drive online sales, and manage high-performing marketing campaigns across multiple digital platforms.

Job Responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.

• Lead and supervise the Digital Marketing team to achieve sales and branding targets.

• Plan, implement, and optimize paid advertising campaigns on Facebook, Instagram, Google, YouTube, TikTok, and other digital platforms.

• Monitor campaign performance, analyze KPIs, and prepare strategic reports for management.

• Drive eCommerce growth through effective customer acquisition and conversion optimization.

• Develop annual and monthly digital marketing plans and budgets.

• Collaborate with Creative, Content, Sales, Corporate Sales, and E-commerce teams.

• Manage SEO, SEM, email marketing, influencer marketing, and affiliate marketing initiatives.

• Analyze customer behavior using Google Analytics, Meta Business Suite, GA4, and other marketing tools.

• Identify new market opportunities, trends, and competitor activities.

• Ensure brand consistency across all digital channels.

• Manage agencies, vendors, influencers, and external partners when required.

• Stay updated with the latest digital marketing trends, AI marketing tools, and industry best practices.

• Lunch Facilities: Full Subsidize
• Festival Bonus: 2