Search Engine Optimization (SEO) Specialist/Consultant

Job Description

Title: Search Engine Optimization (SEO) Specialist/Consultant

Company Name: Ray Advertising

Vacancy: 3

Age: 21 to 40 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 20000 - 40000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency

• Age 21 to 40 years

Required Knowledge, Skills, and Abilities:

• Strong understanding of technical SEO, including: crawlability, indexation, sitemaps, robots.txt, and site speed optimization.

• Proficiency in using SEO tools such as: Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, Rank Math, Yoast or similar tools.

• Strong knowledge of HTML, CSS, and JavaScript development and constraints. Familiarity with CMS platforms like WordPress, Shopify, or similar.

• Expertise in website analytics, keyword research, and competitive analysis. Proficiency in using Customer Relationship Management (CRM) tools (HubSpot, Salesforce,).

• Experience with Email, Social Media platforms (LinkedIn, Slack, Skype etc.), and Video Conferencing tools (Google Meet, Zoom, Microsoft Teams).

• Competency in Microsoft Office (word, excel, powerpoint) and Google workspace (docs, sheets) tools.

Soft Skills:

• Analytical thinking with a data-driven approach to problem-solving. Excellent written and verbal communication skills for team collaboration and reporting.

• Proactive and detail-oriented with strong organizational abilities. Ability to stay updated with the latest SEO trends and algorithm changes.

Experience:

• Minimum of 2 years of experience required.

Work Environment:

• Remote Work: This role will be performed remotely from your home.

• Work Schedule: Night shift from Monday to Saturday, 7:00 PM to 5:00 AM BD time.

Physical Demands

• Ability to work for extended periods on a computer.

• No significant physical demands beyond typical office work.

Ray Advertising is searching for a driven and articulate Search Engine Optimization (SEO) Specialist/Consultant to join our team in a WORK FROM HOME opportunity. This position involves night shift from Monday to Saturday, 7:00 PM to 5:00 AM BD time. 

About Us:

• Ray Advertising, a distinguished performance marketing agency, was founded in 2019 in Redding, California, along with our local presence in Bogura, Bangladesh. Over the years we have emerged as a leading high-performance advertising network specializing in Pay Per Call, affiliate marketing, and lead generation. Our Pay Per Call service, consistently ranked #1, offering unmatched volume and quality for advertisers. Our media buyers excel in affiliate marketing, forging strong relationships with major brands in insurance, home services, finance, legal, mass tort, nutra, and more.

Our vision and mission:

• Our vision is to provide unmatched quality and volume in pay per call, and constantly deliver high-performance affiliate marketing and lead generation solutions. We aim to empower our clients with innovative, results-driven strategies that build long-lasting client relationships and drive sustainable growth across our verticals. Our company's mission is to keep our reputation as the number 1 hub for pay-per-call networks in the world as we are now, and utilize our portfolio of strategies to excel in our offerings in the fields of lead generation and affiliate marketing.

Position Overview:

• The SEO Specialist/Consultant will play a vital role to enhance our company's online presence, optimize its digital marketing performance, and drive sustainable growth in organic and paid search traffic. You will be responsible for understanding, creating, and implementing SEO and content strategies that maximize brand visibility, increase traffic, and encourage user engagement. Your work will involve close collaboration with cross-functional teams to align SEO efforts with broader business objectives.

Key Responsibilities:

SEO Strategy and Implementation:

• Develop, execute, and monitor comprehensive SEO strategies (on-page, off-page, and technical) to enhance website performance and organic traffic.
• Plan and oversee the website architecture, restructuring page hierarchies where necessary.
• Conduct full-scale SEO audits (technical, on-page, and off-page) on both mobile and desktop platforms, identifying areas for improvement and providing actionable recommendations.
• Perform regular technical audits to fix website issues such as slow load speeds, crawl errors, broken links, duplicate content etc.

Content Optimization:

• Develop and integrate content marketing strategies based on user intent and keyword research.
• Optimize webpages, blog posts, product pages, and landing pages to improve content quality, keyword rankings, and user experience.

Write SEO-optimized content tailored to the target audience. Identify and close content gaps between the company’s website and competitors.

Keyword Research and Analysis:

• Conduct in-depth keyword research to inform strategies and generate new content ideas.
• Implement and refine keyword strategies to ensure optimal ranking for target terms.

Monitor and adjust keyword rankings to adapt to changes in search engine algorithms and market trends.

Analytics and Performance Tracking:

• Monitor and measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion rates, and engagement metrics.
• Analyze performance metrics using tools such as Google Analytics, Google Search Console, SEMrush etc., and provide clear, actionable reports to stakeholders.

Track and benchmark current SEO performance against competitors and devise strategies to surpass them.

Link Building and Off-Page SEO:

• Execute link-building campaigns through outreach, creation of linkable assets, and submission-based strategies.
• Integrate off-page SEO efforts with content marketing, social media marketing, and digital PR initiatives.

Cross-Team Collaboration:

• Collaborate with content, social media, and web development teams to implement SEO best practices across all platforms.

Work with developers to resolve technical SEO issues and improve website performance.

Local and International SEO:

• Implement and manage local SEO techniques, including optimizing Google My Business listings and other local platforms.
• Optimize international SEO efforts to enhance visibility in global markets.

• Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

- Competitive salary (negotiable based on experience)

- Annual performance bonuses and salary increments

- Generous vacation and sick leave policy

- Yearly festival bonus

- Professional certification support

- International vacation opportunities

- Yearly holidays in Bangladesh and the US

- Leadership training directly from the CEO (monthly)

- Relocation opportunities to our California headquarters