Sales & Marketing Executive

Job Description

Title: Sales & Marketing Executive

Company Name: Columbus Roasters

Vacancy: --

Age: At most 38 years

Job Location: Dhaka (Niketan)

Salary: Tk. 25000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Food (Packaged), Beverage

• Bachelor of Business Administration (BBA) in Marketing

• At least 3 years
• The applicants should have experience in the following business area(s): Food (Packaged), Beverage

• Age At most 38 years
• Only Male

Develop and Implement Marketing Strategies:

• Create and execute comprehensive marketing plans to promote coffee products and increase brand awareness.

• Utilize digital marketing, social media, email campaigns, and traditional marketing channels.

Customer Relationship Management:

• Build and maintain strong relationships with customers and wholesale clients.

• Address customer feedback and inquiries promptly and professionally.

Sales Performance Analysis:

• Track and analyze sales data to identify trends, opportunities, and areas for improvement.

• Prepare regular sales reports and present findings to management.

Event Planning and Coordination:

• Organize and participate in coffee tastings, community events, and trade shows.

• Collaborate with local businesses and organizations for joint marketing efforts.

Brand Development:

• Ensure consistent brand messaging across all marketing materials and channels.

• Develop and refine the brand’s voice and image to resonate with target audiences.

Product Promotion:

• Plan and execute product launches, promotions, and special offers.

• Create marketing materials such as brochures, flyers, and advertisements.

Market Research:

• Conduct market research to understand customer preferences, market trends, and competitive landscape.

• Adjust marketing strategies based on research findings.

Collaboration:

• Work closely with the roasting team to understand product offerings and ensure accurate representation in marketing efforts.

• Collaborate with the sales team to align marketing initiatives with sales goals.

Sales Outreach:

• Identify and pursue new sales opportunities, including wholesale accounts and partnerships.

• Develop and maintain a sales pipeline to meet and exceed sales targets.