Performance Marketing & Growth Specialist

Job Description

Title: Performance Marketing & Growth Specialist

Company Name: Amzad Food

Vacancy: --

Age: At least 20 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 3 to 5 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Food (Packaged)

• 3 to 5 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Food (Packaged)

• Age At least 20 years

• 3–5 years of hands-on experience in performance marketing.

• Proven track record of running and optimizing paid campaigns with measurable results.

• Strong expertise in Meta Ads and Google Ads platforms.

• Deep understanding of audience targeting, segmentation, and filtering.

• Strong analytical skills with the ability to interpret data and drive decisions.

• Experience with A/B testing and campaign optimization.

• Team building & manage the media buying team.

Preferred

• Experience in SaaS, WordPress, or technology products.

• Experience managing multi-channel campaigns.

• Familiarity with tools such as Google Analytics, Microsoft Clarity, Search Console, Ahrefs.

Good to Have

• Agency background with exposure to multiple industries.

• Basic understanding of branding and marketing strategy.

• Exposure to conversion rate optimization practices.

Preferences

• Excellent English & Bangla communication skills (written and spoken).

• Strong technical aptitude. Must have the ability to learn new concepts and tools quickly

• Data-driven and analytical.

• Strong problem-solving ability.

• Bias for action and experimentation.

• Ability to work independently.

• Clear and structured communicator.

Success Metrics

• Improvement in ROAS and campaign efficiency.

• Increase in qualified user acquisition.

• Continuous optimization through testing and insights.

• Improved conversion rates across marketing funnels.

Role Purpose

As a Performance Marketing & Growth Specialist at Amzad Food, you will drive measurable growth across all Amzad Food products by planning, executing, and optimizing performance marketing campaigns across paid and organic channels. This role is responsible for acquiring high-quality users, optimizing conversion funnels, and delivering data-driven insights to improve marketing performance.

What You'll Do

Paid Media Strategy & Execution

• Plan, launch, and manage campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube) LinkedIn, TikTok, email, message and other relevant platforms.

• Develop and manage full-funnel campaigns across awareness, consideration, conversion, and retargeting stages.

• Continuously test and optimize audiences, creatives, messaging, and landing pages

Audience Targeting & Filtering

• Build and refine audience segments using demographic, behavioral, geographic, and intent-based filters.

• Leverage custom audiences, lookalikes, and platform-specific targeting capabilities.

• Continuously optimize targeting to improve efficiency and reduce wasted spend.

Campaign Optimization & A/B Testing

• Run structured A/B tests across creatives, copy, audiences, and landing pages.

• Monitor and optimize key metrics including CTR, CPC, conversion rate, and ROAS

• Scale high-performing campaigns while maintaining cost efficiency.

Performance Analysis & Insights

• Analyze campaign performance to identify patterns, opportunities, and inefficiencies.

• Translate performance data into actionable insights and clear recommendations.

• Identify audience behavior trends, creative effectiveness, and funnel drop-offs.

Conversion Funnel Optimization

• Understand and optimize the full user journey from ad interaction to conversion.

• Identify friction points and improve conversion paths.

• Collaborate on improving landing pages, messaging, and calls-to-action.

SEO & SEM

• Conduct keyword research and identify high-intent search opportunities.

• Optimize on-page SEO and support content improvements for organic growth.

• Align paid and organic strategies for maximum impact.

• Analytics & Tracking

• Set up and manage tracking systems including Google Analytics, Microsoft Clarity, Meta Pixel, and conversion tracking.

• Build and maintain performance dashboards for campaign and channel analysis

• Ensure accuracy and reliability of data tracking.

Creative Collaboration

• Work closely with content and design teams to develop high-performing ad creatives.

• Provide clear briefs on messaging, hooks, and formats.

• Test and iterate on multiple creative variations.

• Competitive salary.

• ⁠Yearly salary review.

• Festival Bonus (2)

• Career growth opportunities.

• Friendly and collaborative work environment.

• Learning-focused culture.

• Recognition for top performers.

• Coffee & evening snacks.