Performance Marketing Specialist (E-commerce Ads Expert)

Job Description

Title: Performance Marketing Specialist (E-commerce Ads Expert)

Company Name: Medical tourism

Vacancy: 2

Age: Na

Job Location: Dhaka (Banani)

Salary: Tk. 30000 (Monthly)

Experience: --

Published: 2026-04-18

Application Deadline: 2026-04-28

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Overview

We are looking for a highly skilled Performance Marketing Specialist with proven experience in generating direct sales for e-commerce websites through paid advertising on social media platforms. The ideal candidate must have a strong track record of running profitable campaigns and optimizing funnels to maximize ROI.

Key Responsibilities

• Plan, launch, and manage paid ad campaigns on:

  • Facebook & Instagram (Meta Ads)

  • TikTok Ads

  • Google Ads (Search, Display, YouTube)

• Drive conversion-focused campaigns to generate sales from our e-commerce website

• Set up and optimize:

  • Conversion tracking (Pixel, GA4, server-side tracking)

  • Retargeting and lookalike audiences

  • Funnel strategy (Cold → Warm → Hot audiences)

• Continuously monitor and optimize campaigns:

  • Reduce CPA (Cost Per Acquisition)

  • Increase ROAS (Return on Ad Spend)

  • Improve CTR, conversion rate

• A/B test creatives, audiences, landing pages, and offers

• Collaborate with creative team for:

  • Ad creatives (image/video)

  • Copywriting that converts

• Analyze campaign performance and provide weekly reports with insights and scaling strategies

Required Skills & Experience

• Minimum 2–5 years experience in performance marketing for e-commerce

• Proven experience in generating direct sales (not just leads or engagement)

• Strong knowledge of:

  • Meta Ads Manager

  • TikTok Ads Manager

  • Google Ads

  • Google Analytics (GA4)

• Experience with:

  • Shopify / WooCommerce or custom e-commerce platforms

  • Conversion tracking & attribution models

  • Scaling winning campaigns

• Ability to manage monthly ad budgets efficiently (mention your budget range if needed)

Key Performance Indicators (KPIs)

• ROAS (Return on Ad Spend)

• Cost per Purchase

• Conversion Rate

• Revenue Generated

• Customer Acquisition Cost (CAC)

Bonus Skills (Preferred)

• Experience in international markets (UK, KSA, Australia)

• Knowledge of CRO (Conversion Rate Optimization)

• Email/SMS marketing automation (Klaviyo, etc.)

• Funnel building experience (hubspot / GHL)

• Performance bonus,Credit card
• Festival Bonus: 2