Paid Media & PPC Expert

Job Description

Title: Paid Media & PPC Expert

Company Name: UKMC Global Bangladesh

Vacancy: 1

Age: At least 25 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 3 to 6 years
• The applicants should have experience in the following business area(s): Training Institutes, Consulting Firms, Immigration and Education Consultancy Service, Immigration/Visa Processing

• Bachelor of Business Studies (BBS) in Marketing
• Bachelor of Business Studies (BBS) in Computing & Information System

• 3 to 6 years
• The applicants should have experience in the following business area(s): Training Institutes, Consulting Firms, Immigration and Education Consultancy Service, Immigration/Visa Processing

• Age At least 25 years

Paid Media & PPC Expert

Location:

Remote (UKMC – Manchester HQ)

Experience:

3–5+ Years

Type:

Full-Time

About UK Management College (UKMC)

UK Management College (UKMC) is a rapidly expanding higher education provider in the UK, delivering career-focused degree programmes across campuses in Manchester, Derby, Newcastle, and Sunderland. With a strong focus on accessibility, flexible learning, and employability, UKMC is scaling its digital acquisition strategy to drive high-quality student enrolments and long-term growth.

Role Overview

We are seeking a Paid Media & PPC Expert to lead and optimise UKMC’s end-to-end digital acquisition ecosystem. This is a high-impact, data-driven role focused on scaling paid media performance, improving lead quality and conversion rates, building robust tracking and attribution systems, and optimising CRM workflows and funnel efficiency.

Key Responsibilities

Paid Media & PPC Strategy

- Plan, execute, and scale campaigns across Meta Ads, Google Ads, and TikTok Ads

- Manage budgets, bidding strategies, and campaign scaling

- Deliver high-volume leads while maintaining target CPL

- Develop retargeting funnels and high-intent audience segments

• Technical SEO & Website Optimisation

- Conduct technical SEO audits (site speed, indexing, schema, Core Web Vitals)

- Optimise landing pages for traffic and conversions

- Collaborate with developers on SEO implementation

• Conversion Tracking & Analytics

- Manage Meta Pixel, Conversion API, GTM, and GA4

- Implement UTM frameworks for attribution

- Ensure accurate tracking from click to enrolment

- Troubleshoot and improve data accuracy

• HubSpot CRM & Funnel Management

- Manage HubSpot workflows, lead pipelines, and lifecycle stages

- Build dashboards for CPL, leads, and conversion rates

- Improve speed-to-lead and nurturing processes

- Ensure proper data integration and mapping

• Conversion Rate Optimisation (CRO)

- Optimise landing pages and lead forms

- Implement high-intent lead capture strategies

- Conduct A/B testing across creatives and funnels

- Improve full funnel performance

• Reporting & Insights

- Track KPIs (leads, CPL, conversion rates, ROI)

- Deliver weekly reports with insights and recommendations

- Identify growth and scaling opportunities

• Required Skills & Experience

- Strong expertise in Meta Ads, Google Ads, and TikTok Ads

- Strong technical SEO knowledge

- Experience with tracking tools (Pixel, CAPI, GTM, GA4)

- Hands-on experience with HubSpot CRM

- Strong analytical and optimization skills

- Ability to manage and scale campaigns independently

• What Success Looks Like

- Consistent high-quality leads at target CPL

- Scalable paid media campaigns

- Accurate tracking and attribution

- Improved conversion rates

- Efficient CRM pipeline

• Compensation & Benefits

- Competitive salary

- Mobile bill support

- Yearly salary review

- 2 Festival Bonuses

- 28 days paid annual leave

• Apply Now

Send your CV to:

alina.nabeel@ukmc.ac.uk

Video CV is highly encouraged