Paid Marketing Specialist (Meta & Google Ads)

Job Description

Title: Paid Marketing Specialist (Meta & Google Ads)

Company Name: Shakil Education Group

Vacancy: --

Age: Na

Job Location: Dhaka

Salary: --

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service

• 1 to 3 years
• The applicants should have experience in the following business area(s): Immigration and Education Consultancy Service

• 1–3 years of hands-on experience running Meta and Google Ads (Search, Display, YouTube)

• Proven results in lead generation, especially in the education or service industry

• Strong knowledge of audience targeting, retargeting, and lookalike strategies

• Experience with ad tools (Meta Business Suite, Google Ads Manager, Google Analytics, Tag Manager)

• Analytical mindset with the ability to draw actionable insights from data

• Basic understanding of landing page optimization and funnel marketing

• Bonus If You Have:

• Experience with education or study abroad campaigns

Are you a performance marketer who lives for ROI? Do CPCs, CTRs, and conversion funnels excite you? At Shakil Education Group, we’re looking for a data-driven Paid Marketing Specialist to power our digital campaigns and help students discover their dream study destinations abroad.

What You’ll Do:

• Plan, launch, and optimize paid campaigns across Meta (Facebook, Instagram) and Google platforms

• Run lead generation ads with compelling creatives and precise targeting (especially for Bangladesh-based students)

• Analyze ad performance, create reports, and suggest improvements to maximize ROI

• Set up tracking via Meta Pixel, Google Tag Manager, and conversion goals

• A/B test creatives, audiences, placements, and messaging for continuous improvement

• Collaborate with the creative and counseling team to align ads with business goals

• Do proper Ad reporting and share analytics with the team on a regular basis

• Stay updated on the latest algorithm changes, policy updates, and ad formats