National Sales Manager (AGM/ DGM) - Trade Sales

Job Description

Title: National Sales Manager (AGM/ DGM) - Trade Sales

Company Name: B&T CABLES LTD.

Vacancy: 2

Age: At least 22 years

Job Location: Dhaka (Banani)

Salary: --

Experience:

• 10 to 15 years

• Bachelor's degree (BBA, B.Sc. in Engineering/EEE or relevant discipline). An MBA in Marketing from a recognized university is highly preferred.

• 10 to 15 years

• Age At least 22 years

Experience:

• 10 to 15 years of solid experience in Trade/Channel Sales within the Electrical Cables, Building Materials, Paints, Steel/Cement, or Consumer Durables sector in Bangladesh.
• At least 3–5 years in a Senior Regional or Zonal Sales Management role handling a large dealer network.

Domain Knowledge:

• In-depth knowledge of Bangladesh’s trade sales landscape, dealer credit models, and electrical wholesale hub dynamics.
• Familiarity with BDS/IEC standards for wires and cables.

B&T CABLES LTD.

Corporate Office: Plot-80, Block-B, Kamal Ataturk Avenue, Banani, Dhaka-1213

Job Description:

Department: Sales & Marketing (Trade Division)

Industry: Electrical Cables, Wires & Electrical Accessories

Reports To: Head of Trade Sales / Chief Sales & Marketing Officer (CSMO)

Location: Head Office (Dhaka) with extensive field travel across assigned national zones

Job Location: Corporate office, Banani, Dhaka-1213.

Job Purpose: The National Sales Manager (NSM) – Trade Sales will be directly responsible for leading, driving, and expanding the retail, dealer, and distribution business across their assigned national zone. Reporting to the Head of Trade Sales, this role focuses on meeting monthly and annual sales volume targets, optimizing the supply-and-credit chain, expanding retail reach down to the Upazila level, and leading a large field force of Zonal Sales Managers (ZSMs) and Area Sales Manager (ASMs).

Key Responsibilities

Sales Revenue & Volume Driving

• Drive zone-wide monthly, quarterly, and annual sales targets for domestic wiring, low-voltage (LV) power cables, and flexible wires.
• Break down overall sales targets into actionable zone, area, territory, and dealer-level KPIs.
• Monitor product-wise profitability and ensure market push for high-margin items alongside high-volume house wiring.

Salary: Competitive salary package aligned with market standards (negotiable based on experience). Perks: Performance-based annual Increment, vehicle facility as per company policy, mobile allowance and festival bonuses.