Meta & Google Ads Specialist – Performance Marketing (All Genders)

Job Description

Title: Meta & Google Ads Specialist – Performance Marketing (All Genders)

Company Name: Inforisen

Vacancy: --

Age: 20 to 35 years

Job Location: Dhaka (Aftabnagar)

Salary: Tk. 20000 - 35000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

• Bachelor/Honors

• 2 to 5 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup

• Age 20 to 35 years

2–5 years of proven hands-on experience managing successful Meta Ads and Google Ads campaigns.Bachelor’s degree in any discipline.Strong technical knowledge of Meta Business Suite, Ads Manager, Meta Pixel, CAPI, and GA4.Good working knowledge of Google Ads and other paid advertising platforms.Strong analytical skills with the ability to translate campaign data into actionable performance improvements.Good understanding of conversion tracking, campaign optimization, audience targeting, and performance metrics.Excellent communication, problem-solving, project management, and time management skills.Ability to manage multiple campaigns and work effectively in a fast-paced environment.Self-motivated, responsible, and eager to learn new performance marketing strategies.Applicants must be based in Bangladesh.

• Plan, launch, manage, and optimize performance marketing campaigns across Meta platforms.

• Set up, manage, and optimize Google Ads campaigns to drive qualified traffic, leads, and conversions through data-driven bidding and targeting strategies. 

• Manage Meta Business Suite, Ads Manager, Meta Pixel, Conversion API (CAPI), and GA4 to ensure accurate campaign tracking and reporting.

• Monitor campaign performance, budgets, audiences, creatives, conversions, and key performance metrics.

• Analyze campaign data to identify opportunities for improving performance, ROI, and conversion rates.

• Develop and test different audiences, ad creatives, copy, placements, and campaign strategies.

• Develop and optimize retargeting campaigns to increase conversions and maximize campaign performance.

• Prepare regular performance reports and communicate campaign insights and recommendations to internal teams.

• Collaborate with creative, development, and marketing teams to ensure effective campaign execution and tracking.

• Stay updated with Meta Ads, Google Ads, performance marketing trends, tracking technologies, and industry best practices.

• T/A,Performance bonus,Profit share,Tour allowance
• Salary Review: Yearly
• Festival Bonus: 2