International Marketing & Lead Generation Manager

Job Description

Title: International Marketing & Lead Generation Manager

Company Name: Inforisen

Vacancy: --

Age: 25 to 45 years

Job Location: Dhaka (Aftabnagar)

Salary: Negotiable

Experience:

• 4 to 6 years
• The applicants should have experience in the following business area(s): Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup, Direct Selling/Marketing Service Company, IT Enabled Service, Software Company

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in International Business

• 4 to 6 years
• The applicants should have experience in the following business area(s): Artificial Intelligence (AI) Startup, Business-to-Business (B2B) Software and Services Startup, Direct Selling/Marketing Service Company, IT Enabled Service, Software Company

• Age 25 to 45 years

We want a person who is:Commercially minded, data-driven, experimental, hands-on and comfortable building systems from the ground up.This is not the right role for someone whose experience is limited to posting on Facebook, boosting posts or creating basic content calendars.We want someone who understands how marketing ultimately creates business opportunities and revenue.

About Inforisen

Inforisen UG is a Germany-founded software and digital solutions company headquartered in Berlin. The company works across software development, web and mobile applications, UI/UX, e-commerce, SEO, digital marketing and related technology solutions. Job Circular_ Marketing Officer…

We are now building a stronger international growth engine focused on Europe and North America.

This is not a traditional social-media marketing position.

We are looking for a commercially minded International Marketing & Demand Generation Manager who can identify attractive markets, define ideal customer profiles, create compelling campaigns and consistently generate qualified opportunities for our international sales team.

Your Mission

Build a repeatable international demand-generation system that turns target markets and target accounts into qualified sales opportunities and measurable pipeline.

You will be responsible for answering questions such as:

Which countries should we target? Which industries have the strongest demand? Who are the decision-makers? What problems should Inforisen position itself around? Which channels generate the best opportunities? Which campaigns actually produce pipeline?

Key Responsibilities

• Research European, UK, US and Canadian markets and identify attractive industries, niches, buyer segments and opportunities.

• Define and continuously improve Inforisen's Ideal Customer Profiles (ICP), buyer personas and target-account strategy.

• Research competitors, customer pain points, pricing trends, market demand and buying behaviour.

• Develop international go-to-market and demand-generation campaigns for Inforisen's software, SaaS, development and digital solutions.

• Build multi-channel campaigns using LinkedIn, Google, email, SEO/content, landing pages, outbound campaigns, partnerships, webinars and other relevant channels.

• Manage or coordinate LinkedIn Ads, Google Ads and other paid acquisition channels where commercially justified.

• Develop lead magnets, landing pages, campaign copy, email sequences and conversion-focused messaging.

• Build targeted company and decision-maker databases for international campaigns.

• Use modern prospecting and automation tools such as LinkedIn Sales Navigator, HubSpot or similar CRM/marketing platforms, Apollo/Clay/Lemlist or comparable systems where appropriate.

• Design lead nurturing, scoring and qualification processes.

• Establish a clear handoff process between Marketing and Sales.

• Work closely with the International Sales & Business Development Manager to improve lead quality and conversion.

• Conduct A/B tests across targeting, messaging, offers, landing pages and channels.

• Track the complete funnel from campaign → lead → qualified lead → SQL → opportunity → pipeline → revenue.

• Measure campaign ROI and recommend where marketing budget should be increased, reduced or stopped.

• Maintain accurate campaign and lead information in CRM.

• Produce weekly and monthly performance reports for management.

• Build repeatable marketing processes rather than relying on one-off campaigns.

What Success Looks Like

This role will not be judged simply on impressions, followers or the number of names added to a spreadsheet.

Performance will primarily be evaluated through:

Qualified leads generated
Sales-qualified opportunities
Marketing-sourced pipeline
Cost per qualified opportunity
MQL-to-SQL conversion
Campaign response/conversion rates
Meetings generated for Sales
Pipeline influenced by Marketing
Campaign ROI and CAC efficiency

This pipeline-oriented approach is consistent with how current international B2B SaaS demand-generation roles are being structured. LinkedIn

Required Experience

4–6+ years of relevant experience in one or more of the following:

B2B demand generation, growth marketing, international marketing, SaaS marketing, IT-services marketing or technology marketing.

Candidates should ideally have experience targeting international B2B customers.

• Mobile bill,Profit share,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

• Competitive salary based on experience and capability.

• Performance-based incentives linked to qualified pipeline and business impact.

• Direct exposure to international markets and customers.

• Opportunity to build Inforisen's international marketing engine from an early stage.

• Direct collaboration with Founder/CEO and senior management.

• Access to a growing software and digital-product environment.

• Opportunity to experiment with modern marketing, automation and AI tools.

• Professional development and international-market exposure.

• Clear career progression toward positions such as Head of Growth / Head of International Marketing, based on performance.

• Collaborative technology-focused working environment.

• Two festival bonuses according to company policy.

• Long-term growth opportunities for high performers.