Marketing Specialist

Job Description

Title: Marketing Specialist

Company Name: ZHOBANCO LIMITED.

Vacancy: 5

Age: Na

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 1 to 5 years
• The applicants should have experience in the following business area(s): Trading or Export/Import
• Freshers are also encouraged to apply.

• Bachelor/Honors

• 1 to 5 years
• The applicants should have experience in the following business area(s): Trading or Export/Import
• Freshers are also encouraged to apply.

1. Job Responsibilities

1.1 Market Research & Strategy Development

Conduct in-depth research on target international markets (e.g., North America, EU, APAC, LATAM) to analyze consumer needs, competitive landscapes, local regulations (e.g., import tariffs, data privacy laws), and cultural preferences.

Develop region-specific marketing and sales strategies (e.g., localization of product messaging, pricing models) to drive market penetration, supported by SWOT/PESTEL analysis and customer insights.

Monitor global industry trends (e.g., cross-border e-commerce growth, sustainability demands) and adjust strategies to maintain competitive advantage.

1.2 Sales Execution & Revenue Growth

Identify and develop new business opportunities by prospecting international clients (B2B), building strategic partnerships (e.g., local distributors), and negotiating contracts.

Manage end-to-end sales cycles: from initial client outreach and product demonstrations to order fulfillment coordination (with supply chain teams) and post-sales follow-up.

Achieve quarterly/annual sales targets (revenue, market share, client acquisition) for assigned regions, tracking progress via CRM tools (e.g., Salesforce, HubSpot).

1.3 Brand Promotion & Customer Engagement

Plan and execute international marketing campaigns across channels: digital (social media: LinkedIn/TikTok/WeChat; SEO/SEM; email marketing), offline (trade shows: Canton Fair, CES; local pop-ups), and influencer/KOL collaborations.

Localize marketing assets (website content, ads, product manuals) to align with cultural norms (e.g., language, imagery, holiday campaigns) and ensure brand consistency globally.

Manage customer relationships: address inquiries/complaints, gather feedback to improve products/services, and implement loyalty programs to boost repeat purchases.

1.4 Data Analysis & Reporting

Track key performance indicators (KPIs): sales revenue, conversion rates, marketing ROI, customer retention, and market share.

Generate monthly/quarterly reports for senior management, highlighting performance vs. targets, market risks (e.g., currency fluctuations), and recommendations for strategy optimization.

1.5 Cross-Functional Collaboration

Coordinate with internal teams: product (to align offerings with market needs), finance (to manage international pricing/taxes), legal (to ensure contract compliance), and logistics (to resolve shipping/delivery issues).

Liaise with local sales/marketing partners to align on execution plans and address regional challenges (e.g., cultural barriers, distribution delays).

2. Job Context

2.1 Organizational Alignment

This role sits within the Global Business Division, reporting to the Director of International Sales & Marketing. It collaborates closely with headquarters teams and regional remote teams (e.g., EU sales office in Germany, APAC marketing team in Shanghai).

The role is critical to the company’s global expansion goals: driving 30% of annual revenue from international markets by 2026.

2.2 Market Scope & Environment

Covers 5+ key international regions, with priority focus on high-growth markets (e.g., Southeast Asia, Middle East) and mature markets (e.g., Western Europe, North America) for brand consolidation.

Operates in a dynamic environment with challenges including: cross-cultural communication barriers, fluctuating exchange rates, evolving trade policies, and intense global competition.

2.3 Resource & Tools Support

Access to a dedicated international marketing budget, CRM software, market research databases and localization services.

Opportunities for international travel (4-6 times/year) to attend trade shows, meet clients, or align with regional partners.

2.4 Working Mode

Hybrid work model with flexibility for cross-timezone meetings.

Requirements

1.Bachelor Degree or above

2.Marketing or Sales major

3.At least 3 years experience

4.Outstanding graduated university students are acceptable.

5.Honest, hard working and can work under pressure.