Marketing Planning Manager- OPPO Bangladesh

Job Description

Title: Marketing Planning Manager- OPPO Bangladesh

Company Name: BENLI ELECTRONIC ENTERPRISE CO. LTD.

Vacancy: 01

Age: 28 to 38 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 3 to 7 years
• The applicants should have experience in the following business area(s): Telecommunication, Manufacturing (FMCG), Retail Store, Cosmetics/Toiletries/Personal Care, Handicraft, Boutique/ Fashion, Healthcare/Lifestyle product

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 3 to 7 years
• The applicants should have experience in the following business area(s): Telecommunication, Manufacturing (FMCG), Retail Store, Cosmetics/Toiletries/Personal Care, Handicraft, Boutique/ Fashion, Healthcare/Lifestyle product

• Age 28 to 38 years
• Only Male

• At least 3 years of experience in smartphone marketing, with demonstrated expertise in campaign planning and execution.

• Strong skills in marketing strategy, creative development, and integrated communication with the ability to manage complex projects effectively.

• A high degree of responsibility, strong learning ability, and a proactive attitude with the ability to coordinate cross-functional resources.

• Job Location: Gulshan, Police Plaza.

• Full Lifecycle Marketing Management: Oversee the entire marketing lifecycle of the new product launch, including product launch event, launch communications and seasonal promotions. Work with the team in developing integrated marketing plans and ensuring high-quality executions.

• Market Trend Analysis & Opportunity Identification: Monitor market trends, conduct user survey, define core TA groups, analyze consumer behavior, and identify new growth opportunities. Guide the local marketing team in crafting core campaign themes that align with user needs and resonate with market demands.

• Product Positioning & Messaging: Identify unique selling points, craft persuasive product messaging, and develop strategies to enhance consumer perception of the product.

• Creative & Media Asset Development: Lead the ideation, production, and distribution of core marketing assets for key campaigns. Support the team in creating popular keywords and topics across digital media platforms.

• Budget Management & Optimisation: Oversee and control the marketing budget for campaigns. Continuously refine and enhance existing strategies to improve marketing efficiency and ROI.

• Salary Review: Yearly
• Festival Bonus: 2

• Competitive salary and performance-based bonuses

• Opportunities for career growth within a leading multinational mobile brand

• A collaborative and innovative work environment