Manager- Digital Marketing

Job Description

Title: Manager- Digital Marketing

Company Name: PaiNest Limited

Vacancy: 1

Age: 28 to 35 years

Job Location: Dhaka (Banasree)

Salary: Negotiable

Experience:

• 5 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Direct Selling/Marketing Service Company, E-commerce, Mobile Industry

• Bachelor of Business Administration (BBA) in Marketing
• Bachelor of Science (BSc)

• 5 to 10 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Direct Selling/Marketing Service Company, E-commerce, Mobile Industry

• Age 28 to 35 years

𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

● Develop and execute high-performance acquisition strategies.

● Manage advertising campaigns across:

● Meta (Facebook & Instagram), Google Ads, YouTube, TikTok Ads, LinkedIn Ads, Apple Search Ads

● Manage large monthly advertising budgets while maintaining profitable ROAS.

● Optimise campaigns based on customer lifetime value (LTV), CAC, MER, CPA, ROAS, and incremental revenue.

● Build full-funnel acquisition strategies from awareness to repeat purchase.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 (𝐌𝐚𝐫𝐓𝐞𝐜𝐡)

● Own and manage the complete marketing technology infrastructure. Including Google Tag Manager (Web), Google Tag Manager Server-Side, GA4, Google Analytics, Google Search Console, Firebase Analytics, BigQuery integration, Meta Pixel, Meta Conversion API, Google Ads Conversion Tracking, Enhanced Conversions, TikTok Pixel, LinkedIn Insight Tag, Microsoft Clarity, and Hotjar.

● Responsible for ensuring tracking accuracy across all websites and mobile applications.

𝐒𝐞𝐫𝐯𝐞𝐫-𝐒𝐢𝐝𝐞 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠

● The candidate must have practical experience implementing and maintaining:

Including Google Tag Manager Server Container, Server-Side Tracking, Meta Conversion API, Google Enhanced Conversions, First-Party Tracking Architecture, Cookie Management, Consent Mode v2, Cross-Domain Tracking, Event Deduplication, Attribution Improvements, Browser Privacy Workarounds, and iOS Measurement Solutions.

𝐀𝐩𝐩 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐌𝐨𝐛𝐢𝐥𝐞 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭

● Strong knowledge of Firebase Analytics, Firebase Events, App Install Tracking, In-App Event Tracking, Deep Linking, Deferred Deep Linking, Dynamic Links, App Attribution, User Funnel Analysis, User Retention Analytics, App Engagement Optimization, Android & iOS Tracking Implementation, Google Play Install Campaigns, and Apple App Store Campaigns.

● Must be able to define, validate, and manage custom events such as: Including App Install, First Open, Sign Up, Login, Membership Purchase, Search, Product View, Add to Wishlist, Add to Cart, Begin Checkout, Purchase, Subscription Renewal, Referral, Invite Friend, Payment Success, Coupon Applied, and Repeat Purchase.

𝐄𝐯𝐞𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠

● Responsible for designing and maintaining event architecture across PaiNest.

● Should understand Data Layer Implementation, Custom Events, Custom Dimensions, User Properties, Ecommerce Events, GA4 Recommended Events, Enhanced Ecommerce, Event Debugging, Tag Assistant, GTM Preview, and Firebase DebugView.

● Ensure every marketing event is tracked accurately from website and mobile application to analytics and advertising platforms.

𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 (𝐂𝐑𝐎)

● Including Landing Page Optimization, Funnel Analysis, Heatmap Analysis, A/B Testing, User Behavior Analysis, Checkout Optimization, App Conversion Optimization, and Membership Conversion Optimization.

𝐒𝐄𝐎 & 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐆𝐫𝐨𝐰𝐭𝐡

● Including Technical SEO, On-Page SEO, Off-Page SEO, AI-Driven SEO, Schema Markup, Core Web Vitals, Search Console Optimization, Content Optimization, and AI Search Optimization (AEO).

𝐃𝐚𝐭𝐚 & 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬

● Must be highly analytical.

● Should be comfortable using: Including GA4 Explorations, Looker Studio, BigQuery, Advanced Excel, Google Sheets, SQL (Preferred), Dashboard Development, Cohort Analysis, Funnel Analysis, Customer Segmentation, Attribution Models, and Marketing Mix Analysis.

𝐂𝐑𝐌 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧

● Experience with Push Notifications, WhatsApp Automation, SMS Marketing, Email Marketing, Customer Segmentation, Behavior-Based Automation, Customer Lifecycle Campaigns, Retention Marketing, Loyalty Programmer, and Membership Marketing.

𝐀𝐈 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Practical experience using AI tools including:

● Including ChatGPT, Gemini, Claude, Midjourney, AI-Powered Ad Copy Generation, AI Image Generation, AI Video Generation, AI Workflow Automation, Prompt Engineering for Marketing, and AI-Assisted Campaign Optimization.

Translate business goals into measurable digital growth initiatives.

𝐊𝐞𝐲 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐈𝐧𝐝𝐢𝐜𝐚𝐭𝐨𝐫𝐬 (𝐊𝐏𝐈𝐬)

● Key performance indicators include Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Marketing Efficiency Ratio (MER), Customer Lifetime Value (LTV), Conversion Rate, App Installs, Cost Per Install (CPI), Membership Sign-ups, Purchase Conversion Rate, Repeat Purchase Rate, Customer Retention, Revenue Growth, Tracking Accuracy, Event Integrity, Attribution Accuracy, and Organic Traffic Growth.

• Provident fund
• Salary Review: Yearly
• Festival Bonus: 2