Job Description

Title: Digital Marketing Manager

Company Name: MASTUL Foundation

Vacancy: 02

Age: 37 to 48 years

Job Location: Anywhere in Bangladesh

Salary: Tk. 35000 - 45000 (Monthly)

Experience:

• 8 to 15 years

• Masters

• 8 to 15 years

• Age 37 to 48 years

Position: Digital Marketing Manager

Organization: MASTUL Foundation

Context & Responsibilities:
MASTUL Foundation is a leading non-profit organization dedicated to humanitarian services, education, youth empowerment, and sustainable development. We are seeking a highly skilled and creative Digital Marketing Manager to lead our online marketing initiatives and enhance the organization’s digital presence.

Key Responsibilities

Digital Strategy & Brand Development

• Develop and execute comprehensive digital marketing strategies aligned with organizational vision and strategic objectives.

• Build and strengthen MASTUL Foundation's digital brand identity across all online channels.

• Increase digital visibility, engagement, donor acquisition, and community participation.

Social Media Management

Lead and manage all social media platforms including:

• Facebook

• Instagram

• LinkedIn

• YouTube

• Develop monthly content calendars.

• Increase audience growth, engagement, and community interaction.

• Monitor online reputation and respond to public engagement professionally.

Content Marketing

• Collaborate with designers, photographers, videographers, and content creators.

• Develop compelling digital campaigns, success stories, fundraising content, blogs, newsletters, and promotional materials.

• Ensure all content aligns with organizational values and branding guidelines.

Email Marketing & CRM

• Design and execute email marketing campaigns.

• Segment audiences for targeted communication.

• Improve email open rates, click-through rates, and donor retention.

Digital Fundraising

• Develop and implement digital fundraising campaigns.

• Support donor acquisition, recurring donations, and crowdfunding initiatives.

• Work closely with fundraising and partnership teams to maximize campaign effectiveness.

Innovation & Market Research

• Stay updated on emerging digital marketing trends, AI tools, platform updates, and best practices.

• Conduct market research and competitor analysis to identify new opportunities.\

Educational Requirements

• Bachelor's and Master's degree in Marketing, 

• Digital Marketing, Business Administration, Mass Communication, Media Studies, or a related discipline from a recognized university.

Experience Requirements

• 07–15 years of professional experience in Digital Marketing, Brand Management, or Digital Communications.

• Experience in NGOs, Development Organizations, International NGOs, Group of Companies, or Corporate Organizations is preferred.

• Proven experience in managing high-budget digital advertising campaigns with measurable ROI.

• Experience in fundraising and donor acquisition campaigns will be considered a strong advantage.

Additional Requirements

• Age: 40–45 years

• Strong leadership and team management skills.

• Excellent analytical and strategic thinking abilities.

• Strong written and verbal communication skills in both English and Bangla.

• Creative mindset with excellent storytelling ability.

• Ability to work under pressure and manage multiple projects simultaneously.

• Strong understanding of humanitarian branding and ethical communication.

Job Type: Full-time
Work Location: Dhaka, Bangladesh

Salary: 35000-45000 ( Salary may be negotiable for Highly experience Candidate)