Head of Trade Marketing

Job Description

Title: Head of Trade Marketing

Company Name: Abdul Monem Ltd. (Beverage Unit)

Vacancy: --

Age: At least 25 years

Job Location: Chattogram

Salary: Negotiable

Experience:

• At least 15 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Engineering Firms, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Plastic/ Polymer Industry, Beverage, Ice Cream, Dairy

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• BBA / MBA in Marketing or relevant commercial discipline from a reputed university.

• At least 15 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Engineering Firms, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Plastic/ Polymer Industry, Beverage, Ice Cream, Dairy

• Age At least 25 years

• Minimum 15 years of progressive experience in Trade Marketing, Channel Management, or Commercial Strategy within FMCG, Beverage, or Food processing industries (with at least 5–7 years in a senior leadership role).

• Location & Mobility: Based in Chattogram, with flexibility for field visits and strategic corporate travel as required.

• Technical Expertise: Strong mastery of trade channel dynamics, P&L management, trade spending optimization, and beverage/FMCG distribution management.

Key Competencies

• Commercial Acumen: Deep understanding of profit margins, trade channels, pricing dynamics, and revenue growth management.

• Strategic Leadership: Proven ability to build, inspire, and steer high-performing field and trade marketing teams.

• Analytical Rigor: Data-driven approach to evaluating campaign effectiveness, market trends, and shopper metrics.

• Stakeholder Management: Exceptional negotiation and relationship-building skills across internal leadership and external trade partners.

About Abdul Monem Ltd.

Abdul Monem Ltd. (AML) is one of the leading diversified conglomerates in Bangladesh, with a rich history of over 50 years. Our Beverage Unit is a vital component of our success, producing and distributing popular beverage brands nationwide. We are committed to excellence, innovation, and sustainable growth, offering a dynamic and challenging environment for professionals to thrive.

Executive Role Summary

As the Head of Trade Marketing for Abdul Monem Ltd. (Beverage Unit), you will serve as a core commercial leader responsible for shaping overall trade marketing strategy, BTL (Below-The-Line) activations, channel management, and retail execution. With 15+ years of strategic leadership experience in the beverage/FMCG sector, you will bridge Brand Marketing and Sales operations to maximize market penetration, brand visibility, and profitable growth across Chattogram and national distribution networks.

Key Responsibilities & Deliverables

Strategic Trade Planning & Execution

• Formulate and execute comprehensive annual and quarterly Trade Marketing Strategies aligned with overall corporate revenue targets.

• Design, evaluate, and manage trade schemes, consumer promotions, and retailer incentive structures to maximize ROI and sales volume.

Channel & Retail Management

• Develop tailored trade strategies for diverse channels including General Trade (GT), Modern Trade (MT), Wholesale, and Institutional Sales.

• Drive in-store visibility, merchandising excellence, and Point of Sale Materials (POSM) deployment across priority retail outlets.

Budgeting & Commercial ROI

• Oversee and optimize the annual Trade Marketing budget, ensuring disciplined cost allocation across key regional campaigns.

• Conduct rigorous Return on Investment (ROI) and pre/post-campaign analysis for all trade marketing investments.

Market Intelligence & Shopper Insights

• Monitor local market dynamics, distributor health, and competitor activities within Chattogram and adjacent commercial hubs.

• Translate shopper insights into actionable trade strategies to capture emerging market opportunities and expand share of shelf.

Cross-Functional Leadership & Governance

• Collaborate closely with Sales, Brand Marketing, Supply Chain, and Finance teams for seamless commercial execution.

• Lead, mentor, and evaluate the field trade marketing team through defined Key Performance Indicators (KPIs).

• Conduct regular market visits to strengthen high-level relationships with major key accounts, trade partners, and distributors.

• Abdul Monem Ltd. offers a competitive executive remuneration package, including:

• Negotiable Salary (Commensurate with experience and competence)

• Festival Bonuses

• Leave Encashment

• A dynamic and supportive work environment with opportunities for professional growth and career advancement