Area Sales Manager (ASM)

Job Description

Title: Area Sales Manager (ASM)

Company Name: Abdul Monem Ltd. (Beverage Unit)

Vacancy: --

Age: At least 35 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• 7 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Engineering Firms, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Plastic/ Polymer Industry, Beverage, Ice Cream, Dairy

Bachelor’s degree / BBA / MBA in Marketing, Business Administration, or a related discipline from a reputed university.

• 7 to 8 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Manufacturing (Light Engineering and Heavy Industry), Engineering Firms, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Plastic/ Polymer Industry, Beverage, Ice Cream, Dairy

• Age At least 35 years

Experience:

• Minimum 7–8 years of proven experience in Sales, Distribution Management, Route-to-Market Operations, or Territory Management, preferably within the FMCG or Beverage industry.

Skills & Competencies:

• Strong knowledge of FMCG sales operations, distributor management, and territory development.

• Proven leadership experience in managing field sales teams.

• Excellent communication, negotiation, and interpersonal skills.

• Strong analytical and problem-solving abilities.

• Proficiency in MS Office Suite (especially MS Excel and PowerPoint).

• Results-oriented, self-motivated, and capable of working under pressure.

• Willingness to travel extensively across Bangladesh as required by business needs.

About Abdul Monem Ltd.:

Abdul Monem Ltd. (AML) is one of the leading diversified conglomerates in Bangladesh, with a rich history of over 50 years. Our Beverage Unit is a vital component of our success, producing and distributing popular beverage brands nationwide. We are committed to excellence, innovation, and sustainable growth, offering a dynamic and challenging environment for professionals to thrive.

Job Summary:

We are seeking a dynamic, results-driven, and proactive professional to join our Beverage Unit as an Area Sales Manager (ASM). The ideal candidate will be responsible for driving sales growth, managing distributor operations, leading field sales teams, and ensuring market execution excellence across the assigned territory.

Key Responsibilities:

• Sales Management: Achieve monthly, quarterly, and annual sales volume and revenue targets within the assigned territory.

• Distributor Management: Manage and develop distributor performance, ensuring effective stock management, route coverage, and execution standards.

• Team Leadership: Lead, coach, and motivate Territory Sales Officers (TSOs) and sales representatives to maximize performance and productivity.

• Market Execution: Ensure superior in-market execution, product availability, visibility, merchandising standards, and outlet coverage across the territory.

• Business Development: Identify new business opportunities, expand market penetration, and drive outlet recruitment to increase sales growth.

• Trade Relationship Management: Build and maintain strong relationships with distributors, retailers, wholesalers, and key stakeholders.

• Market Intelligence: Monitor competitor activities, pricing strategies, market trends, and customer feedback to develop effective sales strategies.

• Forecasting & Reporting: Prepare accurate sales forecasts, territory performance reports, and business reviews for management.

• Cross-functional Coordination: Collaborate with trade marketing, supply chain, finance, and customer service teams to ensure smooth business operations.

• Compliance & Governance: Ensure adherence to company policies, sales processes, and operational standards within the territory.

• Negotiable Salary (commensurate with experience and competence)

• Festival Bonuses

• Leave Encashment

• A dynamic and supportive work environment with opportunities for professional growth and career advancement