Job Description
Title: Marketing Manager
Company Name: New Zealand Dairy Products Bangladesh Ltd.
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ BBA/MBA (major in Marketing) from UGC approved any reputed university.
Experience Requirements:
∎ 6 to 8 year(s)
Job Context:
∎ New Zealand Dairy Products (BD) Limited is one of the leading food manufacturing companies in Bangladesh. We are still delighting our consumers with the best quality products at affordable price what we started in 1992. As the country`s leading dairy company, we have the country`s most valuable brand portfolio such as Diploma, Red cow, Farmland, Doodles, Poppers, Detos, Belleame Biscuit.
∎ To support its continuous growth, New Zealand Dairy is looking for qualified and competent candidate for the following position.
∎ Job Location: Head Office (Dhaka)
Job Responsibilities:
∎ Lead the brand, trade marketing, product development, media, events, and activation team to achieve the business goals.
∎ Prepare and implement the strategic marketing plan for assigned brands in line with the broad strategic objectives of the company to achieve short-term and long-term goals.
∎ Develop and oversee the promotional plan (e.g. ATL & BTL programs, CP/TP programs, digital media buying & content preparation, etc.) and allocate the budget wisely as per the marketing budget.
∎ Deploy marketing campaigns, measure the efficacy of the campaigns and identify every opportunity to increase brand awareness.
∎ Ensure the financial health of the assigned brands and business lines to maintain and enhance profitability.
∎ Adhere to ethical issues and regulations related to food marketing.
∎ Understand the product development process thoroughly from concept to product launching.
∎ Monitor the creative developments (e.g. promotional materials, social media content, advertisements) and other marketing-related projects.
∎ Analyze market information (e.g. growing customers need, competitor's activities, market trends) and generate idea for new product development, promotion.
Additional Requirements:
∎ 6 - 8 years of relevant work experience from any Leading FMCG company.
Salary:
∎ Competitive salary & other admissible benefits as per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 29 Aug 2023
Company Information:
∎ 30 Jul 2023
∎ New Zealand Dairy Products Bangladesh Ltd.
∎ Business : With the vision To Lead in Dairy industry New Zealand Dairy Products Bangladesh Limited (NZDP) registered and started its operation in 1992. NZDP successfully continuing its operations by providing delicious, healthy and nutritious food to consumer. NZDP has a rich basket of Dairy consumer brands such as Diploma, Red Cow, Red Cow Butter Oil, Farmland, Cal-ci Pro, and Shape Up. In the non-dairy category NZDP has brought Doodles Instant Noodles & Doodles Stick Noodles. The company is also familiar for crackers brands such as Poppers, Detos & Krackers King as well as Toi-moi wafer and belleame biscuits.
Category: Marketing/Sales
