Marketing Manager

Job Description

Title: Marketing Manager

Company Name: A Reputed Agro Chemical Company

Vacancy: 01

Age: At least 35 years

Job Location: Anywhere in Bangladesh

Salary: Negotiable

Experience:

• At least 10 years
• The applicants should have experience in the following business area(s): IT Enabled Service, Group of Companies

• Master of Science (MSc) in Agriculture

• MSc in Zoology/Botany/ Biological Science from any reputed university is required.
• MBA from IBA (DU) will be added advantage.

• At least 10 years
• The applicants should have experience in the following business area(s): IT Enabled Service, Group of Companies

• Age At least 35 years

• Practical experience of implementing marketing concept of Bangladesh Pesticide Industry would be an added advantage.
• Conduct group discussion country-wide with farmers, retailers or distributors aimed to educate and attract them on company's product portfolio.
• Prepare training modules and execute systematically to enhance the skill of company officials in the area of sales & marketing.
• Brand Planning/ Development, Business Development and Market Research.
• The candidate having exposure in Crop Protection Products/Pesticides will have preference.
• Should be self motivated, energetic & capable to work under pressure.
• Command competent verbal and written English & Bengali communication skills.
• Adept at using MS Word, PowerPoint, Excel and other relevant software.
• Should be prepared to travel across the country as and when required.
• Should not have any chronic disease such as serious Diabetes, hypertension which affects work performance and travelling.
• Have an attitude that inspires, achieves and aspires.
• The applicants should have experience in the following business area(s): Agro Chemical (incl. Agro Processing/Seed)/ Manufacturing (FMCG)/ Polymer Industry/ Group of Companies etc.

• To maximize market share, revenue target achievement and profitability in the company's selected markets.
• To be responsible for Sales & Marketing and promoting the products of the company and also In-Charge of the Sales and Marketing / Pilot Project & take all possible actions to enhance sales of products in different parts of the country.
• To formulate marketing strategies and actions plan in line with the company's direction to expand its business in the designated division/ region/ area/ territory.
• To lead, guide and well motivated Sales and Marketing Team in their daily execution of Marketing/sales tasks & activities towards achieving the team's monthly, quarterly and yearly KPM targets.
• To get to know and participate in Marketing/sales events which will increase brand awareness, contact expansion & idea generation.
• To conduct product and marketing training of new Marketing Force joining the team.
• To analyze consumer trend, to collect information on the growing needs, to identify consumer and product category, as the future source of growth.
• To assist in budgeting and developing business and make an effective communication plan.
• Prepare a monthly product wise & crop wise revenue target of crop care products based on cropping area & cropping intensity.
• Develop Territory & Regional mapping based on high value cropping & intensity to get optimum output from a Territory/Region.
• Prepare crop wise complete solution package of crop care products with the help of Entomologist and pathologist.
• Develop brand building instruments including cropping programs & crop-wise promotional campaign.
• Provide training of the sales team on changes in the cropping pattern, market penetration strategies & market development plans.
• Improving access to practical, farmer friendly information and resources- using factsheets, online knowledge hubs, social media and mobile advisory services.
• Presenting seminars, meetings and other designated functions that require corporate presence in the area of farm production operations and management.
• Coordinate the organization’s marketing efforts by designing & developing promotional materials such as leaflet, poster, brochures or catalogs and other communication materials.
• Providing timely feedback to the management that affect crop protection operations based on future changes in the industry.
• To conduct market research to identify new business development opportunities.
• Any other assignment not detailed herein & felt conducive by Management as and when necessary.