Marketing Executive (Hospital)

Job Description

Title: Marketing Executive (Hospital)

Company Name: Pancare Hospital Ltd.

Vacancy: --

Age: At least 20 years

Job Location: Dhaka (Dhanmondi)

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre, Clinic, Chamber, Healthcare Startup

• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field.

• 2 to 5 years
• The applicants should have experience in the following business area(s): Hospital, Diagnostic Centre, Clinic, Chamber, Healthcare Startup

• Age At least 20 years

• Minimum 2–5 years of experience in hospital, healthcare, pharmaceutical, diagnostic center, or related marketing.

• Candidates with Fertility Center and Pharmaceutical experience will be preferred.

Required Skills:

• Excellent communication and interpersonal skills.

• Strong negotiation and relationship-management abilities.

• Good knowledge of healthcare and hospital marketing.

• Ability to develop and maintain referral networks.

• Strong presentation and customer service skills.

• Ability to work independently and achieve targets.

• Willingness to travel for field marketing and corporate visits.

Job Summary:

The Marketing Executive will be responsible for promoting the hospital’s healthcare services, developing referral networks, increasing patient engagement, and supporting business development initiatives.

Department: Marketing & Business Development

Location: Pancare Hospital and Fertility Center, Dhanmondi, Dhaka

Key Responsibilities:

• Develop and implement marketing strategies to promote hospital services, facilities, doctors, and specialized treatment programs.

• Conduct field marketing activities, hospital visits, corporate visits, and community outreach programs.

• Promote specialized services such as IVF, fertility treatment, maternity, surgery, diagnostics, and other hospital services, as applicable.

• Coordinate health camps, seminars, awareness programs, promotional events, and corporate healthcare activities.

• Follow up with prospective patients and referral sources and maintain regular communication.

• Support digital marketing activities, including Facebook, website, online campaigns, and other social media platforms.

• Prepare marketing materials, presentations, brochures, and promotional content in coordination with the marketing team.

• Maintain records of marketing activities, leads, referrals, visits, and business development results.

• Coordinate with doctors, customer care, admission, billing, nursing, and other departments to ensure smooth patient services.

• Achieve assigned monthly and annual marketing targets.

• Prepare regular reports on marketing performance and business development activities.