Marketing & Brand Manager

Job Description

Title: Marketing & Brand Manager

Company Name: Eco-Friendly Green Bricks Ltd. (A concern of Tilottoma Bangla Group)

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA/ MBA (Major in Marketing) from any reputed University.

Experience Requirements:
∎ At least 5 year(s)

Job Responsibilities:
∎ Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market.
∎ Define product strategies and road maps.
∎ Research and determine product weaknesses and areas to be modified.
∎ Develop sales tools and collaterals.
∎ Develop effective product positioning in the market.
∎ Conduct competitive strategic analysis, consumer segmentation, and consumer insight development.
∎ Develop mid-term plan and financial analyses.
∎ Brief and train sales personnel.
∎ Launch and oversee advertising and media planning.
∎ Coordinate activities of specialists involved in the brand positioning of the products.
∎ Plan, develop and direct marketing efforts for a particular brand or product.
∎ Create business plan and marketing strategy and monitor proper implementation to ensure that brand objectives are achieved.
∎ Supervise the Brand Team for proper execution of marketing promotional activities with the support of long-term strategies.
∎ Conceptualize strategic initiatives and implement details of a campaign.
∎ Execute strategies with cross-functional teams.
∎ Manage external marketing partners such as advertising agencies, digital marketing firms and production companies.
∎ Manage access to brand assets.
∎ Develop brand standards and usage guidelines.
∎ Assist integration of campaigns with brand consistency.
∎ Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research.
∎ Analyze sales data to update a brand or category portfolios determine new products and delete under-performing products.

Additional Requirements:
∎ Both males and females are allowed to apply
∎ The applicants should have experience in the following area(s): Brand Planning Development
∎ Proven working experience.
∎ Drive for results and leaderships skills.
∎ Excellent understanding of the full marketing mix.
∎ Highly creative with ability to think out of box.
∎ Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
∎ Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
∎ Strong analytical skills and data-driven thinking.
∎ Advanced communication and interpersonal skills.
∎ Up-to-date with latest trends and marketing best practices.
∎ Comfortable working with numbers, metrics and spreadsheets.
∎ Excellent command of the English language.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2

Job Source: Online Job Posting.

Application Deadline: 24 Sep 2021

Company Information:
∎ 25 Aug 2021
∎ Eco-Friendly Green Bricks Ltd. (A concern of Tilottoma Bangla Group)
∎ Address : 34, Bir Uttam C.R Datt Road,Dhaka.

Category: Marketing/Sales