Manager/Deputy Manager, Strategic Marketing
Job Description
Title: Manager/Deputy Manager, Strategic Marketing
Company Name: AgroSAL Limited
Vacancy: --
Age: Na
Job Location: Dhaka (GULSHAN 1)
Salary: Negotiable
Experience:
- At least 8 years
- The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)
Published: 2025-07-29
Application Deadline: 2025-08-28
Education:
- Master of Business Administration (MBA)
Requirements:
- At least 8 years
- The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)
Skills Required:
Additional Requirements:
Master’s degree in Marketing/Business/Agriculture/related field is required.
Specialized certifications or short courses in Digital Marketing (Google, Meta, etc.) is preferred.
Experience in agribusiness, FMCG, or tech-based product marketing preferred.
Proven ability to design and execute integrated campaigns with measurable outcomes.
Strong understanding of branding, customer segmentation, and digital channels.
Proficiency in digital marketing tools (Meta Ads Manager, Google Analytics, Canva, Mailchimp, etc.).
Data-driven decision-making and performance analysis skills.
Excellent communication, content creation, and campaign management abilities.
Passion for sustainable agriculture and innovation.
Responsibilities & Context:
Clarify and refine company objectives to develop and implement an effective brand and marketing strategy, integrating both offline and digital approaches.
Design a comprehensive marketing funnel to engage customers at each stage—awareness, interest, conversion, retention and loyalty.
Develop and maintain detailed customer profiles, including digital behavior patterns and engagement triggers.
Craft and tailor marketing messages and tools (e.g., product brochures, online campaigns, digital ads) to align with diverse target groups.
Lead digital marketing initiatives, including:
Website development and content management.
Social media strategy (Facebook, Instagram, YouTube, LinkedIn)
SEO/SEM, email campaigns, influencer collaborations.
Content creation (reels, product videos, farmer stories, tutorials).
Analytics tracking and digital performance reporting.
Select and optimize marketing channels—both online (digital platforms, e-commerce, online media) and offline (retail outlets, field demos, exhibitions).
Establish a structured schedule for campaign implementation, monitoring, and result evaluation.
Conduct in-depth market research to understand customer needs, competitor landscape, and innovation trends.
Formulate strategies to maximize return on investment (ROI) for all marketing initiatives.
Collaborate with cross-functional teams (sales, product and market development, supply chain) to ensure consistent messaging and customer experience
Job Other Benifits:
- Mobile bill,Provident fund
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
Hospitalization Benefits
Employment Status: Full Time
Job Work Place:
Company Information:
Gender: Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Category: Marketing/Sales
Interested By University
| University | Percentage (%) |
|---|---|
| University of Dhaka | 9.69% |
| National University | 8.55% |
| North South University | 6.84% |
| BRAC University | 4.84% |
| East West University | 4.56% |
| American International University Bangladesh (AIUB) | 2.85% |
| 2.85% | |
| Independent University, Bangladesh | 2.56% |
| Southeast University | 2.28% |
| Bangladesh Agricultural University, Mymensingh | 1.71% |
Interested By Age Range
| Age Range | Percentage (%) |
|---|---|
| 20-30 | 12.82% |
| 31-35 | 33.90% |
| 36-40 | 29.63% |
| 40+ | 21.65% |
Interested By Salary Range
| Salary Range | Percentage (%) |
|---|---|
| 0-20K | 1.71% |
| 20K-30K | 1.43% |
| 30K-40K | 4.00% |
| 40K-50K | 8.86% |
| 50K+ | 84.00% |
Interested By Experience Range
| Experience Range | Percentage (%) |
|---|---|
| 0 years (Freshers) | 5.70% |
| 0.1 - 1 years | 3.70% |
| 1.1 - 3 years | 6.55% |
| 3.1 - 5 years | 7.98% |
| 5+ years | 76.07% |
