Manager/Deputy Manager, Strategic Marketing

Job Description

Title: Manager/Deputy Manager, Strategic Marketing

Company Name: AgroSAL Limited

Vacancy: --

Age: Na

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)

• Master of Business Administration (MBA)

• At least 8 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM)

• Master’s degree in Marketing/Business/Agriculture/related field is required.

• Specialized certifications or short courses in Digital Marketing (Google, Meta, etc.) is preferred.

• Experience in agribusiness, FMCG, or tech-based product marketing preferred.

• Proven ability to design and execute integrated campaigns with measurable outcomes.

• Strong understanding of branding, customer segmentation, and digital channels.

• Proficiency in digital marketing tools (Meta Ads Manager, Google Analytics, Canva, Mailchimp, etc.).

• Data-driven decision-making and performance analysis skills.

• Excellent communication, content creation, and campaign management abilities.

• Passion for sustainable agriculture and innovation.

• Clarify and refine company objectives to develop and implement an effective brand and marketing strategy, integrating both offline and digital approaches.

• Design a comprehensive marketing funnel to engage customers at each stage—awareness, interest, conversion, retention and loyalty.

• Develop and maintain detailed customer profiles, including digital behavior patterns and engagement triggers.

• Craft and tailor marketing messages and tools (e.g., product brochures, online campaigns, digital ads) to align with diverse target groups.

• Lead digital marketing initiatives, including:

  • Website development and content management.

  • Social media strategy (Facebook, Instagram, YouTube, LinkedIn)

  • SEO/SEM, email campaigns, influencer collaborations.

  • Content creation (reels, product videos, farmer stories, tutorials).

  • Analytics tracking and digital performance reporting.

• Select and optimize marketing channels—both online (digital platforms, e-commerce, online media) and offline (retail outlets, field demos, exhibitions).

• Establish a structured schedule for campaign implementation, monitoring, and result evaluation.

• Conduct in-depth market research to understand customer needs, competitor landscape, and innovation trends.

• Formulate strategies to maximize return on investment (ROI) for all marketing initiatives.

• Collaborate with cross-functional teams (sales, product and market development, supply chain) to ensure consistent messaging and customer experience

• Mobile bill,Provident fund
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

• Hospitalization Benefits