Manager/ Sr. Manager- Brand (Cement)
Job Description
Title: Manager/ Sr. Manager- Brand (Cement)
Company Name: Meghna Group of Industries.
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ MBA in Marketing
∎ Skills Required: Brand Marketing, Effective communication skills
Experience Requirements:
∎ At least 8 year(s)
∎ The applicants should have experience in the following area(s):
Brand Management, Brand Planning/ Development, Consumer Research, Digital and Media Communication, Market Research
∎ The applicants should have experience in the following business area(s):
Cement Industry
Job Responsibilities:
∎ Analysis of the market, consumers & identifying the market need gap
∎ Coordinate the brand equity research
∎ Prepare report on sales and find out the opportunities
∎ Prepare the brand plan and brand budget
∎ Prepare & execute the advertising and promotion strategy for ATL & BTL
∎ Prepare & execute the plan for digital marketing
∎ Prepare the PR & Media Plan
∎ Analyze the ROI report of communication and prepare the way forward plan
∎ Track the activity of the competitors in the building materials industry
∎ Coordinate with designers to develop the aesthetic designs
∎ Monitor the suppliers of packaging materials
∎ Execute events and activations
∎ Design the trade offers for dealers & retailers
∎ Set the pricing strategy
∎ Design the consumer offers
∎ Communicate with key influencers
∎ Effective and efficient use of digital platforms
∎ Coordinate to develop the contents for content marketing in social media
∎ Maintain the liaison with agencies, newspapers, TV channels and radio channels
∎ Make the brand visible in outdoor
Additional Requirements:
∎ Age 30 to 45 years
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 15 Nov 2022
Company Information:
∎ 8 Nov 2022
∎ Meghna Group of Industries.
∎ Address : Fresh Villa, House # 15, Road # 34, Gulshan 1, Dhaka-1212. or FMCG Office, House # 23, Road # 24, Gulshan 2, Dhaka-1212.
∎ Web : www.mgi.org
∎ Business : Meghna Group of Industries is one of the leading business conglomerate in Bangladesh having modern manufacturing facilities & plants for Cement, Beverage, Tissue & hygiene products, Full Cream Milk Powder, Condensed Milk, Steel, Edible Oils, Atta, Maida, Suzi, Water, Paper, Mustard Oil, Spices, PP Woven Bag, Poultry Feeds, LPG, Aviation & Power Plant etc.
Category: Marketing/Sales
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