Manager Social Media

Job Description

Title: Manager Social Media

Company Name: Microland IT Institute

Vacancy: Not specific

Job Location: Anywhere in Bangladesh

Employment Status: Full-time

Educational Requirements:
∎ Bachelor's degree in any discipline.
∎ B.Sc or BBA/MBA major in marketing or relevant field from any reputed universities.
∎ Students from CSE backgrounds will get preference.

Experience Requirements:
∎ 3 to 5 year(s)

Job Context:
∎ Key Selling Points:
∎ SEO planning and strategy
∎ Speed Optimization
∎ On-Page SEO
∎ Off-page SEO
∎ Mobile SEO
∎ Google Penalty Recovery
∎ Google Algorithm Update and follow up

Job Responsibilities:
∎ Create a digital marketing plan and growth strategy using creative ideas, measuring experiments and conversion tests, defining objectives, measuring, revising, reevaluating, and tweaking the plan is implemented.
∎ Create and manage all social media campaigns (CPM, CPC, CPV, CPA, etc.) on multiple advertising channels like Facebook, Instagram, LinkedIn, YouTube, WhatsApp, Google Ads, Twitter, Snapchat, Pinterest, etc.
∎ Measure and continue to monitor, follow up, and control the ROI and KPIs.
∎ Review content writing and content marketing.
∎ Research for Affiliate Marketing to generate and convert leads.
∎ Test and analysis for segmentation & targeting of the audience, best practice to execute the campaigns post the media plan for appropriate targeted digital platforms.
∎ Search Engine Optimization (SEO) execution through Organic Search, Paid Search Results, Keyword Research, On-page SEO, Mobile SEO, Off-page SEO, Link Building, Social SEO, and Google Analytics.
∎ Search Engine Marketing (SEM) execution through Consumer Journey analysis, Google Network
∎ Work with Google AdWordsAds, Ad Formats, Keyword Research, Landing Page, Bidding, and Budget, Optimizing the Search Network Campaign using the Keyword Planner, etc.
∎ Effective Email Content, Conversation, Relevance, Incentives, Timing, Creative Attributes, Complete Email Marketing Worksheet, and Email Automation.
∎ Inbound marketing focuses on attracting potential customers into conversion funnels, increasing reach, creating engagement magnets, and aggregating audiences through emails, landing page optimization, conversion optimization, and email lifecycle analysis.
∎ Google Analytics and take percussion to achieve optimum sales via Basic Metrics, Google Analytics reports, Traffic Sources, Direct, Referring, and Search Traffic, Campaigns, AdWords, AdSense, Content Performance Analysis, Visitors Analysis, Social Media Analytics, Actionable Insights, and the Big Picture, Social CRM.

Additional Requirements:
∎ Both males and females are allowed to apply
∎ The applicants should have experience in the following area(s):
∎ Digital Marketing, Email campaign, Online Marketing, SEO, SMS campaign, Telemarketing
∎ Knowledge of WordPress and Laravel platform
∎ Experience required in Digital Marketing, Email Campaigns Telemarketing, etc.
∎ Proven track record for the same position

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 30 May 2022

Company Information:
∎ 30 Apr 2022
∎ Microland IT Institute

Category: Media/Advertisement/Event Mgt.