Job Description
Title: Manager-Marketing
Company Name: Taufika Foods and Lovello Ice-Cream PLC
Vacancy: 01
Age: 35 to 45 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ 10 to 15 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), Beverage, Ice Cream, Dairy
Published: 4 May 2025
Education:
∎ Master of Business Administration (MBA) in Marketing
Requirements:
Additional Requirements:
∎ Age 35 to 45 years
Responsibilities & Context:
∎ Lead the planning, execution, and monitoring of all brand and marketing initiatives for Lovello Ice Cream.
∎ Design and implement 360° marketing campaigns, including ATL, BTL, digital, trade marketing, and in-store promotions.
∎ Take ownership of modern trade marketing strategy, ensuring brand presence, visibility, and activation across key modern trade channels (superstores, hypermarkets, e-commerce, etc.).
∎ Supervise product launches, seasonal campaigns, and promotional activities aligned with business goals.
∎ Conduct market intelligence and consumer behavior research to identify opportunities and trends.
∎ Collaborate with internal teams (Sales, Product Development, Supply Chain) and external agencies (creative, digital, and media).
∎ Ensure effective media planning, branding execution, and event sponsorships to enhance brand value.
∎ Manage and monitor the marketing budget to ensure cost-effectiveness and high ROI.
∎ Mentor and lead the marketing team to deliver performance-based outcomes.
∎ Provide regular marketing reports, analysis, and insights to top management.
∎ Develop and execute trade marketing tools and POS strategies for both general and modern trade.
∎ Work closely with Sales Team & National modern trade partners to improve product placement, visibility, and promotional alignment.
Skills & Expertise:
Compensation & Other Benefits:
∎ Mobile bill, Tour allowance, Provident fund
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ Taufika Foods and Lovello Ice-Cream PLC
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 31 May 2025
Category: Marketing/Sales
