Manager, Marketing & Merchandising (SQ Celsius Limited)

Job Description

Title: Manager, Marketing & Merchandising (SQ Celsius Limited)

Company Name: SQ Group

Vacancy: 2

Age: 25 to 40 years

Job Location: Dhaka (GULSHAN 2)

Salary: Negotiable

Experience:

• 10 to 20 years
• The applicants should have experience in the following business area(s): Garments

• Bachelor of Business Administration (BBA) in Marketing, International Business
• Master of Business Administration (MBA) in Marketing

• 10 to 20 years
• The applicants should have experience in the following business area(s): Garments

• Age 25 to 40 years

• At least 4 years of experience in a managerial position within merchandising / marketing in the apparel manufacturing industry.

• Proven experience handling a US $40–50 million business across multiple customers and departments.

• Minimum experience handling a premium / luxury brand account.

• Strong track record managing sweater categories (cotton, wool, blends, intarsia) and complex developments.

• Experience working with multi-country manufacturing platforms.

• Strong command of critical path management and commercial negotiation.

• Experience in PLM (Centric or equivalent) and ERP-based workflow tracking.

• Proven success in customer relationship management and cross-functional leadership.

• Strong understanding of premium brand aesthetics, product integrity, and quality requirements.

• Highly analytical with strong commercial judgment.

• Strong knowledge of knitwear or apparel product development, costing, critical path, capacity planning, order management, quality and manufacturing processes.

• Commercial and financial acumen, including revenue, margin, contribution, claims and account profitability.    

• Advanced analytical capability and confident use of ERP, PLM, business-intelligence, collaboration and approved AI-assistance tools.

• Excellent customer communication, negotiation, influencing, presentation and problem-solving skills.

• Ability to lead across functions, cultures, countries and time zones.

• High integrity, sound judgement and disciplined handling of confidential customer and company information.

• Develop and execute short-, medium- and long-term customer and product growth strategies aligned with company objectives.

• Build effective relationships across the customer organization, including Buying, Design, Product Development, Technical, Sustainability and Supply Chain.

• Prepare annual customer business plans covering revenue, profitability, product categories, market opportunities, risks and growth initiatives.

• Identify opportunities for new products, categories, origins and value-added services to increase customer penetration and retention.

• Lead seasonal business reviews and use market intelligence and competitor analysis to shape customer strategy.

• Own customer-level revenue, gross margin, contribution and account profitability.

• Lead FOB, costing, margin and service negotiations within approved authority levels and escalation protocols.

• Ensure costing accuracy and protect margin from development through order confirmation and bulk execution.

• Drive value engineering, cost optimization and price realization without compromising product intent, quality or compliance.

• Govern debit notes, claims, disputes and recovery actions, including timely root-cause analysis and corrective action.

• Support customer forecasting, budgeting and financial performance reviews.

• Act as the primary escalation point for customer service, delivery, quality and commercial matters.

• Establish structured account governance through customer scorecards, regular business reviews, opportunity pipelines and risk reviews.

• Ensure proactive, accurate and timely communication across all customer touchpoints.

• Lead resolution of customer complaints and recurring failures through formal RCA, CAPA and effectiveness verification.

• Coordinate executive-level customer engagement and protect long-term customer confidence.

• Lead seasonal development strategies aligned with customer handwriting, commercial objectives and factory capability.

• Translate customer concepts into commercially viable, manufacturable and right-first-time products.

• Apply sound working knowledge of yarn, gauge, knit structure, garment construction, consumption, washing, finishing, embellishment, testing and production feasibility.

• Challenge product cost, quality, lead time and manufacturability risks early and secure cross-functional decisions.

• Drive co-creation, innovation, range development and speed-to-market with Design, Product Development, Technical and Supply Chain.

• Own the end-to-end customer critical path from seasonal brief and development through approvals, material readiness, production handover and shipment.

• Establish milestone governance and ensure disciplined maintenance of Time and Action plans.

• Identify risks early, establish recovery plans, assign accountability and escalate deviations at the appropriate level.

• Ensure accurate and complete handover from development to bulk production.

• Lead cross-functional reviews to protect delivery, quality and commercial outcomes.

• Convert customer forecasts and opportunity pipelines into reliable demand and capacity requirements.

• Partner with Planning and Operations on order acceptance and allocation based on capacity, product complexity, gauge, material readiness, margin, lead time and factory capability.

• Optimize customer and product mix across peak and off-peak periods.

• Monitor projection-to-order conversion and take corrective action where capacity or revenue coverage is at risk.

• Continuously review Marketing & Merchandising workflows to eliminate non-value-added activity, duplication, manual handoffs and avoidable rework.

• Optimize man-hours and improve output per person through lean process redesign, standard work, automation, digitization and workload balancing.

• Lead disciplined adoption of ERP, PLM, critical-path and business-intelligence platforms, ensuring complete, accurate and timely customer, product, costing and order data.

• Use approved modern AI assistance to support activities such as data consolidation, first-draft reporting, trend identification, meeting and action summaries, risk flagging and routine communication, subject to company information-security, confidentiality, customer and responsible-use requirements.

• Ensure AI-assisted outputs are reviewed by accountable employees before use in any customer, commercial, technical or operational decision. Human ownership and approval remain mandatory.

• Develop standard dashboards that provide a single source of truth for business performance, risks, actions and decisions.

• Measure productivity benefits and reinvest released capacity into customer growth, analysis, innovation and proactive risk management.

• Integrate corporate sustainability objectives and customer requirements into product and account strategies.

• Promote low-impact materials, responsible sourcing and commercially viable sustainable product innovation.

• Partner with Sustainability, Compliance, Sourcing and Technical teams to meet relevant customer and company commitments.

• Ensure marketing and merchandising decisions comply with ethical, legal, customer and corporate requirements.

• Lead, coach and develop high-performing Development and Bulk Merchandising teams.

• Establish clear goals, decision rights, operating rhythms and individual accountability through the company performance management system.

• Build commercial, technical, digital and analytical capability across the function.

• Maintain succession plans and development pathways for critical roles.

• Foster a culture of customer centricity, ownership, collaboration, integrity, innovation and continuous improvement.

• Make account-level decisions within approved commercial, costing, capacity and customer-service authority limits.

• Recommend order acceptance, customer allocation, recovery plans and commercial settlements based on fact-based risk and profitability analysis.

• Escalate material deviations affecting margin, delivery, quality, compliance, customer confidence or capacity before commitments are made.

• Approve routine customer communication and operational actions within established policies; obtain required authorization for exceptions.

• Maintain clear accountability records for key decisions, commitments and follow-up actions.