Manager, Marketing Communications
Job Description
Title: Manager, Marketing Communications
Company Name: The Westin Dhaka
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Proven media relation experience.
∎ Skills Required: Excellent communication skill, Leadership, MS Word/ Excel/ PowerPoint/ OneNote, People Management, Reporting and Documentation, Time Management
Experience Requirements:
∎ At least 3 year(s)
∎ The applicants should have experience in the following area(s):
Advertising & Promotion, Brand Planning/ Development, Corporate Marketing, Public Relation
∎ The applicants should have experience in the following business area(s):
Airline, Banks, Embassies/Foreign Consulate, Hotel, Multinational Companies, Newspaper/Magazine, Resort
Job Responsibilities:
∎ Conducting Daily Marketing Activities that Achieve Department Goals
∎ Assist in region-wide coordination of rooms, food and beverage, spa, and golf promotions.
∎ Develop leisure marketing plan that addresses the distribution of rate offers, packages and programs designed to build occupancy.
∎ Maintain, update, and manage all web sites.
∎ Coordinate offers and information for all publications and inserts with regard to brand loyalty reward mailings.
∎ Develop brochure and property collateral materials.
∎ Participate in all property imaging work (e.g., signage).
∎ Use and interpret all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
∎ Review and provide analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
∎ Ensure consistent marketing message is communicated in all advertising and collateral efforts.
∎ Manages marketing budget throughout year.
∎ Provide regular tracking/ROI and analysis of promotions and website/email campaigns, using industry averages for ROI calculation, and use this knowledge in future planning.
∎ Track return on investment (ROI) of all marketing initiatives, including online, direct mail and print advertising.
∎ Keep track of actual versus planned marketing budgets and provide input and recommendations as needed regarding reallocation of funding.
∎ Ensure consistency in individual property's voice on all guest touchpoints and marketing communications, not only following corporate graphic standards, but also on behalf of the individual property.
∎ Using Knowledge of Market Trends and Target Customer Information to Maximize Revenue
∎ Evaluate new marketing opportunities for the property.
∎ Ensure property is represented on all quality internet sites that have the potential of providing business.
∎ Work closely with respective Convention Bureaus and Chambers of Tourism.
∎ Use and interpret all reporting necessary for sound marketing recommendations, including but not limited to DMA source market reports, past guest lists (utilizing leisure rate codes) and tracking.
∎ Review and provide analysis on all website and email campaign tracking, for both individual property sites as well as corporate email campaign results and Marriott.com property reports.
∎ Develop strategic marketing plan for property, include group, leisure and local efforts.
∎ Plan and supervise all photo shoots, developing shot list while keeping goals of property and brand image in mind.
∎ Building Successful Relationships that Generate Sales & Marketing Opportunities
∎ Identify and communicate with distribution channels that can sell distress inventory to drive property occupancy.
∎ Provide all sales channels with creative and unique tools to assist in the sales and marketing of the property.
∎ Act as liaison between corporate and individual properties in rolling out programs and making sure that properties are taking advantage of all opportunities provided through corporate.
∎ Work with media buyer to plan and execute advertising.
∎ Assist property in developing promotions for various campaigns, keeping in mind strategy and goals of promotion as well as Look No Further prerequisites.
∎ Assist property with materials, tracking/analysis and presentations to owners.
∎ Act on behalf of property with all vendors, exacting a balance between quality work and price, requesting estimates and approving all materials as needed.
∎ Perform any other official task assigned by Supervisor.
Additional Requirements:
∎ Age at least 25 years
∎ Both males and females are allowed to apply
∎ Ability to work independently and as a team
∎ Convey a high level of understanding of the importance of attention to details.
∎ Ensure accuracy by verifying work against standards or input of others.
∎ Knowledge of online marketing
Salary:
∎ Negotiable
∎ Service Charge as per Hotel Policy
Compensation & Other Benefits:
∎ Mobile bill, Medical allowance, Performance bonus, Provident fund, Insurance, Gratuity, Profit share
∎ Lunch Facilities: Full Subsidize
∎ Festival Bonus: 2
∎ Duty Meal and other facilities as per company policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 10 Aug 2023
Company Information:
∎ 11 Jul 2023
∎ The Westin Dhaka
∎ Address : Road 45, Plot 1, Gulshan 2, Dhaka, Bangladesh
∎ Web : www.westin.com/dhaka
∎ Business : Five Star Hotel
Category: Marketing/Sales
: If you are the right person and willing to take the challenges please apply with your updated CV and recent photograph.
Source: bdjobs.com
Deadline Expired on 10th Aug 2023
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