Asst. Director/Director-Marketing Communications
Job Description
Title: Asst. Director/Director-Marketing Communications
Company Name: The Westin Dhaka
Vacancy: Not specific
Job Location: Anywhere in Bangladesh
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Skills Required: adoptability of quick change over, analytical and decision making ability, Excellent communication skill, Leadership, Multitasking, Report Writing, Time Management
Experience Requirements:
∎ At least 5 year(s)
∎ The applicants should have experience in the following area(s):
Advertising & Promotion, Brand Planning/ Development, Corporate Marketing, Digital Marketing, Public Relation
∎ The applicants should have experience in the following business area(s):
Advertising Ageny, Airline, Embassies/Foreign Consulate, Hotel, Multinational Companies, Newspaper/Magazine, Resort, Telecommunication
Job Responsibilities:
∎ Develop an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepare working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
∎ Compare actual achievements against goals on a regular basis and takes corrective action.
∎ Assist the DOM in the planning of all mailing activities, and oversee their execution.
∎ Ensure that the corporate ID manual is kept up-to-date and implemented as appropriate.
∎ Prepare on a timely basis the monthly sales & marketing "communications" report.
∎ Supervise and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
∎ Ensure the department has a comprehensive master slide/photo/resources library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
∎ Supervise operations of the in-house art department.
∎ Contact with Bank/Financial Organzitation for BOGO/other offers related activities.
∎ Monitor activities of competitor hotels and trends within the industry.
∎ Managing Public Relations Activities
∎ Act as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
∎ Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
∎ Prepare press releases for appropriate targeted media, locally, regionally and internationally.
∎ Work closely with the corporate and international press offices on developing story angles.
∎ Play a key role in community and government relations as well as VIP handling.
∎ Secure opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
∎ Create and organizes press promotional activities.
∎ Participate in the press events/trips organized by the regional PR offices as required.
∎ Conduct press blitzes when appropriate.
∎ Ensure press kit information is comprehensive and kept up-to-date.
∎ Managing Advertising Activities
∎ Work with advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
∎ Maximize advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
∎ Ensure that the advertising creative is in synergy with the company, projecting a consistent and quality message.
∎ Review the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
∎ Monitor and maintains media schedules as well as prompt settlement of accounts.
∎ Manage Social Medias for all kinds of promotions.
∎ Managing Direct Marketing Activities
∎ Take an integrated approach to Direct Marketing activities, ensuring a consistent and quality image is projected.
∎ Assist in the planning, implementation and tracking of electronic marketing activities.
∎ Maintain budget control.
∎ Manages Collateral
∎ Coordinate and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
∎ Ensure hotel information is updated regularly on the internet/intranet.
∎ Supervise the production and quality of all displays and temporary signage in hotel public areas.
∎ Supervise and budgets for quality gift items as appropriate. Ensure correct usage of hotel logo on gift items as stipulated in corporate ID manual.
∎ Supervise the in-house graphic designer and/or print shop.
∎ Perform any other tasks assigned by Director of Sales & Marketing/Hotel Management
Additional Requirements:
∎ Age at least 30 years
∎ Both males and females are allowed to apply
Salary:
∎ Negotiable
∎ Service Charge as per Hotel Policy
Compensation & Other Benefits:
∎ Mobile bill, Medical allowance, Provident fund, Insurance, Gratuity, Profit share
∎ Lunch Facilities: Full Subsidize
∎ Salary Review: Half Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 10 Aug 2023
Company Information:
∎ 11 Jul 2023
∎ The Westin Dhaka
∎ Address : Road 45, Plot 1, Gulshan 2, Dhaka, Bangladesh
∎ Web : www.westin.com/dhaka
∎ Business : Five Star Hotel
Category: Marketing/Sales
: Candidate with relevant experience in Five Star Hotel/Resorts will get preference.
Source: bdjobs.com
Deadline Expired on 10th Aug 2023
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