Job Description
Title: Manager- Marketing & Brand
Company Name: Bengal Group Of Industries.
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ M. Com/MBA/BBA any public university or reputed private university
∎ Skills Required: Brand Management, Digital Marketing, Market Research, strategic thinking and planning skills, Team Leadership
Experience Requirements:
∎ 4 to 8 year(s)
∎ The applicants should have experience in the following area(s):
Apparel, Brand Marketing
∎ The applicants should have experience in the following business area(s):
Manufacturing (FMCG)
Job Context:
∎ Bengal Plastics Ltd., a company of the Bengal Group of Industries, is the largest export-oriented hanger manufacturing company in Bangladesh. The company is looking for a marketing and brand manager for the hanger segment. As a Marketing and Brand Manager, your role is pivotal in shaping and maintaining our brand`s identity and driving business growth. You will craft brand strategies that resonate with our target audience, collaborate with design teams, and ensure consistent brand messaging. Additionally, you`ll develop product positioning, create go-to-market plans, and generate high-quality marketing collateral. Your responsibilities extend to collaborating with sales and customer support teams, executing marketing campaigns, and analyzing product performance. You`ll work closely with cross-functional teams, aligning marketing efforts with business objectives.
Job Responsibilities:
∎ Develop and maintain a compelling brand identity across all touchpoints.
∎ Craft brand strategies that resonate with our target audience and align with our company's mission and values.
∎ Collaborate with design teams to create brand assets, including logos, visuals, and brand guidelines.
∎ Ensure consistent and clear brand messaging in all marketing materials and channels.
∎ Develop and refine product positioning and messaging to effectively communicate product value.
∎ Create go-to-market plans for product launches and coordinate cross-functional teams.
∎ Generate high-quality marketing collateral, including sales materials, presentations, and product documentation.
∎ Collaborate with the sales and customer support teams to provide the necessary tools and information for success.
∎ Develop and execute marketing campaigns to drive product adoption and customer engagement.
∎ Analyze product performance and customer feedback to make data-driven improvements.
∎ Collaborate with cross-functional teams, including sales, product development, and design, to achieve common objectives.
∎ Coordinate marketing efforts to align with business goals and objectives.
∎ Monitor and analyze global market trends and changes in the US and UK markets.
∎ Stay up-to-date with industry developments, market shifts, and competitor activities.
∎ Gather relevant market data and insights to inform business development strategies.
∎ Categorize potential clients based on their business category and specialization.
∎ Identify and understand the specific items or products that potential clients may require.
∎ Collaborate with brands to negotiate pricing and secure profitable business deals.
∎ Develop and maintain positive relationships with brands and suppliers.
∎ Identify and pursue new business opportunities through nomination development.
∎ Cultivate relationships with potential clients and partners to expand the company's network.
∎ Utilize digital marketing strategies to enhance brand visibility and generate leads.
∎ Create and manage digital marketing campaigns, including content marketing, social media, and email marketing.
Additional Requirements:
∎ Age 30 to 38 years
Salary: Negotiable
Compensation & Other Benefits:
∎ As per company policy.
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 23 Nov 2023
Company Information:
∎ 6 Nov 2023
∎ Bengal Group Of Industries.
∎ Address : 75 Gulshan Avenue, Gulshan-1, Dhaka
∎ Business : Manufacturing (FMCG)
Garmentsclose
Food (Packaged)/Beverage
Electronic Equipment/Home Appliances
Chemical Industries
Plastic/ Polymer Industry
Mobile Accessories
Cement
LPG Gas/Cylinder Gas
Category: Marketing/Sales
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