Manager, Digital Marketing
Job Description
Title: Manager, Digital Marketing
Company Name: Razz creative properties limited
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Masters degree in any discipline
Experience Requirements:
∎ 5 to 8 year(s)
∎ The applicants should have experience in the following area(s):
Digital Marketing (Social Media Marketing), SEO and Digital Marketing
Job Responsibilities:
∎ Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
∎ Maintaining our social media presence across all digital channels
∎ Measuring and reporting on the performance of all digital marketing campaigns
∎ Identify trends and insights, and optimize spend and performance based on the insights
∎ Brainstorm new and creative growth strategies
∎ Plan, execute, and measure experiments and conversion tests
∎ Collaborate with internal teams to create landing pages and optimize user experience
∎ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
∎ Instrument conversion points and optimize user funnels
∎ Collaborate with agencies and other vendor partners
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
∎ Determine the company's growth and development strategies for strategic digital assets (website, mobile site, mobile apps, etc.) and ensure the development and business performance of these assets
∎ Maintain all digital channels like Website, mobile apps, social media channels (Instagram, Facebook, YouTube, LinkedIn and Twitter), messaging channels through internal team.
∎ Manage, coordinate, and administer all web projects/tasks from the conceptual stages through planning, IT development, content, testing, launch, and closure
∎ Ensure the technical operability & optimization of the website in coordination with IT
∎ Ensure any website integration is implemented maintained correctly
∎ Ensure successful delivery of world-class web usability portals, mobile apps or online projects
∎ Manage the internal and external digital designers to ensure smooth UI/UX
∎ Lead the content marketing team to optimize and amplify high-quality content
∎ Manage the media planning and budget management across search, Display, Retargeting, Social and any additional new channels
∎ Develop/Manage digital marketing campaigns and ensure they are executed within the budget and timelines
∎ Lead and manage external agencies, ensure business needs and requirements are implemented with high quality and within service level agreements
∎ Develop ongoing web strategy for continued growth - Implement SEM/SEO strategy
∎ Manage the email marketing program. Define email calendar plans, segmentation, measurement, and internal communication in the context of the overall marketing plan
∎ Maintain the company business locations in Google My Business
∎ Act as advisor/expert for the company in terms of digital platforms and relationship marketing including industry best practices and trends
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
∎ Manage the Senior Management expectations and ensuring Marketing Department objectives are met
Additional Requirements:
∎ Age 30 to 45 years
∎ Only males are allowed to apply
∎ Proven working experience in digital marketing
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
∎ Working knowledge of ad serving tools
Salary: Tk. 40000 - 50000 (Monthly)
Compensation & Other Benefits:
∎ as per company policy
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 9 Sep 2022
Company Information:
∎ 10 Aug 2022
∎ Razz creative properties limited
∎ Address : 213/3,amin vila,Hazi syed ali lane,Old kochukhet,Dhaka cantonment
Category: Marketing/Sales
:
Source: bdjobs.com
Deadline Expired on 9th Sep 2022
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