Manager, Digital Marketing
Job Description
Title: Manager, Digital Marketing
Company Name: Portland Advertising Agency LLC
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Master of Business Administration (MBA) in Management Information System
Experience Requirements:
∎ At least 6 year(s)
∎ The applicants should have experience in the following area(s):
Advertising & Promotion, AdWords, Brand Planning/ Development, Brand Promotion, Corporate Marketing, Digital Marketing, International Marketing, Market Research, Relationship Marketing, Tele Marketing
∎ The applicants should have experience in the following business area(s):
Advertising Ageny, IT Enabled Service, Overseas Companies, Web Media/Blog
Job Responsibilities:
∎ Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
∎ Design, build and maintain our social media presence
∎ The position will also be responsible for creating digital assets for the Marketing and Press Teams including social content and digital advertising.
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
∎ Identify trends and insights, and optimize spend and performance based on the insights
∎ Brainstorm new and creative growth strategies
∎ Plan, execute, and measure experiments and conversion tests
∎ Collaborate with internal teams to create landing pages and optimize user experience
∎ Work on research and development for new projects, both from a creative perspective and from a technical point of view, exploring and understanding new developments in tech and digital.
∎ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Instrument conversion points and optimize user funnels.
∎ Think creatively and develop new design concepts, graphics and layouts.
∎ Collaborate with agencies and other vendor partners.
∎ Strong proficiency with Adobe Creative Cloud and have Knowledge on Art & Sketch, Motion Graphic, Graphic Design (Computer Aided), Special Effect (Computer Aided) Design.
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Additional Requirements:
∎ Age 26 to 42 years
∎ Both males and females are allowed to apply
∎ BS/MS degree in marketing or a related field
∎ Proven working experience in digital marketing
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
∎ Working knowledge of ad serving tools (e.g., DART, Atlas)
∎ Experience in setting up and optimizing Google Adwords campaigns
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
∎ Strong analytical skills and data-driven thinking
∎ Up-to-date with the latest trends and best practices in online marketing and measurement
Salary: Negotiable
Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Performance bonus
∎ Lunch Facilities: Partially Subsidize
∎ Festival Bonus: 3
Application Deadline: July 20, 2019
Company Information:
∎ Portland Advertising Agency LLC
∎ Address : House #03,Road #08,Baridhara J-Block,Dhaka-1212.
∎ Web : www.portland-ad.com
Category: Marketing/Sales
Read Before Apply: Please send your updated CV to [email protected] with expected salary
Source: bdjobs.com
Deadline Expired on 20th Jul 2019
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