Manager / Deputy Manager - Brand, AKIJ Cement Company Ltd

Job Description

Title: Manager / Deputy Manager - Brand, AKIJ Cement Company Ltd

Company Name: Akij Resources

Vacancy: --

Age: At least 30 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 6 to 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies, Cement Industry, Steel

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

• 6 to 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies, Cement Industry, Steel

• Age At least 30 years

Educational Qualification:

• BBA/MBA in Marketing from a reputed university.

• MBA or relevant professional qualification will be an advantage.

Experience:

• Approximately 6–10 years of relevant experience in Brand Management/Marketing, preferably within cement, steel, building materials, FMCG, consumer durables, or another distribution-intensive industry.

• Candidates considered for Manager level should demonstrate strong independent brand ownership and team/agency leadership experience.

Required Competencies:

• Brand management and strategic planning

• Consumer and market insight orientation

• Commercial and trade marketing understanding

• Integrated campaign management

• Analytical and data-driven decision-making

• Budget management, ROMI and performance measurement

• Agency and vendor management

• Cross-functional leadership and stakeholder management

• Strong presentation and communication skills

• Execution discipline and market orientation

• Own and continuously develop the brand strategy, positioning, value proposition, communication architecture, and annual brand plan for Akij Cement.

• Act as the brand custodian and ensure consistent application of brand identity, messaging, tone, and guidelines across ATL, BTL, digital, trade, POSM, events, and corporate communication.

• Develop the Annual Marketing Plan and Budget aligned with sales objectives, market priorities, product strategy, and overall business goals.

• Translate market intelligence into actionable plans through structured analysis of consumer, competition, company, channel, and influencer insights.

• Monitor cement industry trends, competitor pricing, communication, product propositions, promotions, distribution activities, and market movements.

• Develop and execute integrated campaigns covering consumer communication, trade marketing, digital, retail activation, and on-ground engagement.

• Manage programs for key referral and influencer groups including engineers, masons, contractors, developers, architects, retailers, and other construction ecosystem stakeholders.

• Work closely with Sales to develop effective dealer/retailer programs, trade offers, market activation, POSM deployment, and demand-generation initiatives.

• Identify consumer and channel pain points and convert them into communication, product, service, or activation opportunities.

• Lead agency briefing and coordinate with creative, digital, media, research, event, activation, and production partners.

• Work cross-functionally with Sales, Supply Chain, Finance, Production, Commercial, Technical Services, and Digital/Creative teams to ensure effective implementation of marketing plans.

• Manage new product/SKU launches, packaging changes, product proposition development, and go-to-market communication when required.

• Track marketing effectiveness through ROMI, campaign KPIs, lead generation, conversion, reach, engagement, brand health, trade response, and sales contribution.

• Manage the marketing budget with strong control over planning, utilization, variance, vendor costs, and campaign ROI.

• Conduct regular market visits to understand retailer, dealer, engineer, mason, contractor, and consumer behavior firsthand.

• Prepare monthly/quarterly Brand Performance Reviews highlighting performance, competitive developments, key learnings, risks, and recommended actions.

• Build a structured repository of market intelligence, campaign learnings, consumer insights, competitor activities, and brand assets.

• Provident fund,Mobile bill,Gratuity,Insurance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2