Head of Marketing, Lifecare Cluster
Job Description
Title: Head of Marketing, Lifecare Cluster
Company Name: Akij Resources
Vacancy: --
Age: Na
Job Location: Dhaka
Salary: Negotiable
Experience:
- 8 to 13 years
- The applicants should have experience in the following business area(s): Group of Companies, Pharmaceutical/Medicine Companies, Hospital, Diagnostic Centre, Healthcare Startup
Published: 2026-10-15
Application Deadline: 2026-10-24
Education:
- Bachelor of Pharmacy (B.Pharm)
- Bachelor of Medicine and Bachelor of Surgery(MBBS)
- Master of Business Administration (MBA) in Marketing
- Bachelor’s degree in Pharmacy (B.Pharm) or MBBS from a recognized institution.
- MBA in Marketing will be an advantage.
Requirements:
- 8 to 13 years
- The applicants should have experience in the following business area(s): Group of Companies, Pharmaceutical/Medicine Companies, Hospital, Diagnostic Centre, Healthcare Startup
Skills Required: Brand Strategy, Budget Management, Business Development, Campaign Planning, CRM, Customer Acquisition, GTM, Revenue Generation
Additional Requirements:
Experience:
- 8-13 years of progressive experience in Marketing, Brand Management, Growth Marketing or Commercial Marketing.
- At least 5 years in a managerial/leadership role managing marketing strategy and teams in pharma brand management.
- Experience in healthcare, pharmacy, hospital, diagnostic, medical devices, consumer healthcare or pharmaceutical-related businesses strongly preferred.
- Proven experience in B2C healthcare marketing, patient acquisition, referral marketing, digital growth and multi-location business marketing.
- Experience managing marketing budgets, agencies, vendors and cross-functional stakeholders.
- Exposure to Bangladesh healthcare market dynamics, regulatory environment and consumer behavior is preferred.
Responsibilities & Context:
Marketing Strategy & Planning: Develop and execute integrated annual and quarterly marketing plans aligned with approved brand strategies, business plans, revenue targets and expansion objectives across pharmacy chains, diagnostic and consultation centres, medical equipment and medical device businesses.
Revenue & P&L Accountability: Drive assigned revenue targets and marketing-led business growth, optimize marketing expenditure and contribute to profitability, margin improvement and overall P&L performance in collaboration with respective business heads.
Promotional Planning & Execution: Develop and implement comprehensive promotional calendars, campaigns, offers, product and service launches, trade promotions, activations and other initiatives aligned with brand and business priorities.
Brand Development & Positioning: Strengthen brand awareness, positioning, differentiation, customer trust and market competitiveness through consistent and integrated offline and digital communication.
Customer Acquisition & Retention: Drive patient and customer acquisition, conversion, repeat purchases and loyalty through targeted campaigns, CRM, referral programs, partnerships and customer engagement initiatives.
Digital & Performance Marketing: Lead digital marketing, performance campaigns, social media, search, content and data-driven initiatives to generate qualified leads, improve conversions and maximize marketing ROI.
Market Development & Partnerships: Identify market opportunities, conduct competitor and customer research, develop location-specific marketing plans, and strengthen engagement with healthcare professionals, institutions, corporate clients and channel partners.
Go-to-Market & Business Expansion: Develop marketing strategies for new products, services, outlets, locations and business initiatives, including market entry, launch planning, promotional execution and growth opportunities.
Budget & Performance Management: Manage marketing budgets, agencies and resources; establish dashboards and KPIs; monitor revenue contribution, campaign ROI, customer acquisition and marketing effectiveness; and initiate corrective actions.
Cross-functional Leadership & Team Development: Lead the marketing team and collaborate with Business, Sales, Operations, Medical, Commercial and Finance teams to ensure execution excellence, clear accountability and achievement of business objectives.
Compliance & Ethical Marketing: Ensure marketing communications, product claims and promotional activities comply with applicable healthcare, pharmaceutical, medical device and advertising regulations.
Job Other Benifits:
- Provident fund,Mobile bill,Insurance,Gratuity
- Lunch Facilities: Partially Subsidize
- Salary Review: Yearly
- Festival Bonus: 2
Employment Status: Full Time
Job Work Place: Work at office
Company Information:
Gender: Both Male and Female can apply
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
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