Management Trainee Officer - Brand

Job Description

Title: Management Trainee Officer - Brand

Company Name: RFL Group

Vacancy: 15

Age: At most 30 years

Job Location: Dhaka (Badda)

Salary: --

Experience:

Published: 2026-01-05

Application Deadline: 2026-02-04

Education:

• Master of Business Administration (MBA) in Marketing
• Bachelor of Business Administration (BBA) in Marketing

• MBA or BBA in marketing from any reputed university

• Age At most 30 years

Job Overview

PRAN-RFL Group, one of the most diversified and innovation-driven conglomerates in Bangladesh, invites applications from motivated and high-potential professionals for the position of Management Trainee Officer – Brand. With a strong legacy of excellence, the Group continues to set industry benchmarks by delivering superior quality, value, and innovation across its diverse business portfolios.

This role is designed for aspiring marketing professionals who seek hands-on exposure to brand management, marketing strategy, and consumer engagement. The selected candidate will work closely with senior brand managers and cross-functional teams, gaining practical experience while developing the competencies required to grow into a future leader within the marketing function.

Job Responsibilities

• Support the development and execution of ATL (Above-the-Line), BTL (Below-the-Line), and TTL (Through-the-Line) marketing strategies to enhance brand visibility, strengthen market presence, and drive consumer engagement.

• Assist in planning, developing, and executing integrated brand campaigns aligned with organizational objectives, market dynamics, and consumer insights.

• Collaborate with creative agencies, media partners, and internal stakeholders to ensure timely, effective, and high-quality implementation of brand initiatives.

• Conduct in-depth market and industry research to analyze consumer behavior, identify emerging trends, and benchmark competitors, translating findings into strategic recommendations.

• Provide actionable insights to support product positioning, promotional planning, and market entry strategies in alignment with business goals.

• Assist in tracking, analyzing, and reporting brand performance metrics, including the preparation of dashboards and periodic reports for senior management.

• Contribute to the development and execution of brand differentiation strategies to build, strengthen, and sustain long-term brand equity.

• Support product innovation initiatives, including packaging development, pricing analysis, and promotional planning, to ensure continued market competitiveness.

• Market standard salary (Review after 6 months)

• Pick - Up & Drop - off Facilities

• Mobile bill, Tour allowance, and Provident fund

• Lunch Facilities: Partially Subsidized

• Yearly salary review

• Two Festival Bonuses

• Leave Encashment

• Promising career path with promotion opportunity after 6 months of successful probation period.

• Credit purchase facilities with discounts at PRAN-RFL outlets.