Job Description
Title: Head of Strategic Brand Management (AGM/DGM))
Company Name: Akij Resources
Vacancy: --
Age: 35 to 45 years
Location: Dhaka
Salary: Negotiable
Experience:
∎ 12 to 15 years
∎ The applicants should have experience in the following business area(s):Manufacturing (FMCG), IT Enabled Service, Food (Packaged)/Beverage, Agro based firms (incl. Agro Processing/Seed/GM), Group of Companies, Cement, Steel
Published: 19 Apr 2025
Education:
∎ A BBA (Marketing) with an MBA (Marketing, Strategic Brand Management, or related area) is preferred.
Requirements:
Additional Requirements:
∎ Age 35 to 45 years
∎ Focus: FMCG (No Agency)
∎ Brand Strategy, Brand Governance & Standardization
∎ Strong track record of building, managing, and growing successful brands.
∎ Deep understanding of consumer behavior, brand positioning, and market trends.
∎ Outstanding leadership and people management skills, with the ability to motivate and inspire cross-functional teams.
∎ Excellent communication and interpersonal skills for internal collaboration and external brand representation.
∎ Proficiency in digital marketing tools, analytics platforms, and emerging branding technologies.
∎ A creative, strategic thinker who can deliver measurable impact.
∎ Focus: FMCG (No Agency)
∎ Brand Strategy, Brand Governance & Standardization
∎ Strong track record of building, managing, and growing successful brands.
∎ Deep understanding of consumer behavior, brand positioning, and market trends.
∎ Outstanding leadership and people management skills, with the ability to motivate and inspire cross-functional teams.
∎ Excellent communication and interpersonal skills for internal collaboration and external brand representation.
∎ Proficiency in digital marketing tools, analytics platforms, and emerging branding technologies.
∎ A creative, strategic thinker who can deliver measurable impact.
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Responsibilities & Context:
∎ Develop and lead long-term brand strategies for each SBU in alignment with corporate objectives.
∎ Create and execute differentiated brand positioning strategies for each product vertical (e.g. cement, steel, RMC, feed, FMCG).
∎ Design and implement a cohesive brand architecture across Akij Resource and its operating companies.
∎ Guide Brand Managers in developing annual brand plans, marketing calendars, and campaign strategies.
∎ Ensure consistency in brand voice, tonality, and identity across all channels and touchpoints.
∎ Drive synergies and shared learnings between brands where relevant.
∎ Collaborate with Research & Insights to leverage consumer behavior, competitor intelligence, and market trends.
∎ Translate insights into actionable brand initiatives and innovation pipelines.
∎ Lead brand health tracking and identify growth opportunities.
∎ Oversee the development and execution of integrated campaigns (ATL, BTL, digital, trade marketing).
∎ Work closely with creative, media, digital, and PR agencies to ensure impactful brand storytelling.
∎ Ensure on-time, on-budget delivery of campaigns with proper evaluation metrics.
∎ Maintain strong brand governance by ensuring adherence to brand guidelines across companies.
∎ Regularly review marketing collaterals, packaging, trade materials, etc., for alignment.
∎ Partner with Product Development, Sales, Supply Chain, and Finance to drive brand growth and ensure commercial feasibility.
∎ Represent the Marketing function in SBU-level Steering Committee meetings and strategic forums.
∎ Directly manage and mentor Brand Managers and related marketing staff.
∎ Build a high-performing brand team with strategic thinking and executional excellence.
∎ Identify capability gaps and drive upskilling initiatives.
∎ Plan and manage brand marketing budgets across SBUs efficiently.
∎ Define KPIs for brand initiatives, monitor performance, and report regularly to the CBDO.
∎ Brand Strategy & Portfolio Management
∎ Develop and lead long-term brand strategies for each SBU in alignment with corporate objectives.
∎ Create and execute differentiated brand positioning strategies for each product vertical (e.g. cement, steel, RMC, feed, FMCG).
∎ Design and implement a cohesive brand architecture across Akij Resource and its operating companies.
∎ Brand Planning & Execution Oversight
∎ Guide Brand Managers in developing annual brand plans, marketing calendars, and campaign strategies.
∎ Ensure consistency in brand voice, tonality, and identity across all channels and touchpoints.
∎ Drive synergies and shared learnings between brands where relevant.
∎ Consumer & Market Insight-Driven Strategy
∎ Collaborate with Research & Insights to leverage consumer behavior, competitor intelligence, and market trends.
∎ Translate insights into actionable brand initiatives and innovation pipelines.
∎ Lead brand health tracking and identify growth opportunities.
∎ Integrated Campaign Supervision
∎ Oversee the development and execution of integrated campaigns (ATL, BTL, digital, trade marketing).
∎ Work closely with creative, media, digital, and PR agencies to ensure impactful brand storytelling.
∎ Ensure on-time, on-budget delivery of campaigns with proper evaluation metrics.
∎ Brand Governance & Standardization
∎ Maintain strong brand governance by ensuring adherence to brand guidelines across companies.
∎ Regularly review marketing collaterals, packaging, trade materials, etc., for alignment.
∎ Cross-Functional Collaboration
∎ Partner with Product Development, Sales, Supply Chain, and Finance to drive brand growth and ensure commercial feasibility.
∎ Represent the Marketing function in SBU-level Steering Committee meetings and strategic forums.
∎ Capability Building & Team Leadership
∎ Directly manage and mentor Brand Managers and related marketing staff.
∎ Build a high-performing brand team with strategic thinking and executional excellence.
∎ Identify capability gaps and drive upskilling initiatives.
∎ Budget Management & Performance Tracking
∎ Plan and manage brand marketing budgets across SBUs efficiently.
∎ Define KPIs for brand initiatives, monitor performance, and report regularly to the CBDO.
Skills & Expertise:
Compensation & Other Benefits:
∎ T/A, Mobile bill, Medical allowance, Tour allowance, Insurance, Weekly 2 holidays, Gratuity, Provident fund
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ A vibrant, collaborative culture that encourages out-of-the-box thinking.
∎ Competitive salary and benefits package tailored to attract the best talent.
∎ The opportunity to work with a passionate team and leave a lasting legacy.
∎ A vibrant, collaborative culture that encourages out-of-the-box thinking.
∎ Competitive salary and benefits package tailored to attract the best talent.
∎ The opportunity to work with a passionate team and leave a lasting legacy.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Dhaka
Job Highlights:
Company Information:
∎ Akij Resources
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.
Address::
∎ 198 Bir Uttam Mir Shawkat Sarak, Dhaka 1208
∎ Akij Resources Limited also known as ARL was founded in April 2020 with a mission to ensure best quality products and services to the customers through continuous improvement that benefits society and environment.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 30 Apr 2025
Category: Marketing/Sales
