Head of Sales & Marketing (General Manager)

Job Description

Title: Head of Sales & Marketing (General Manager)

Company Name: A Reputed Organization

Vacancy: 1

Age: 40 to 50 years

Job Location: Dhaka

Salary: --

Experience:

• 12 to 15 years

• Bachelor of Business Studies (BBS)
• Bachelor of Science (BSc)

• Graduate in Business or Engineering or related field. MBA or equivalent post‑graduate qualification preferred.

• 12 to 15 years

• Age 40 to 50 years

Skills/Knowledge: Planning, Strategic thinking, Marketing, Product Development, Customer Relationship, Negotiation and Communication to transform ideas into actions.

Experiences

• 12–15+ years of progressive leadership in sales, marketing, or commercial roles.

• Experience in renewable energy, infrastructure, FMCG rural distribution, or development‑commercial hybrids.

• Demonstrated P&L ownership at national or multi‑regional level.

Personal attributes: A leader, dynamic and a visionary person with a strong:

• Strategic, commercially astute, and execution‑driven capacity

• Strong ethical grounding and judgment

• Comfortable operating across private sector rigor and development values

Context Information:

• A reputed organization is a diversified organization operates at national scale, with strong rural and semi‑urban footprint. It has deep experiences in solar, batteries (EV, IPS, Solar) clean cooking, biogas, agro‑products, and infrastructure solutions. A reputed organization has significant exposure to tender‑driven and partnership‑led revenues. Significant revenue share comes from participating in tenders irrespective of B2G & B2B. Over 20 years, a reputed organization gained expertise on program based operations. At GM level, this role acts as the commercial counterpart to operations and finance, shaping organizational sustainability beyond donor dependency.

Job Purpose Statement:

• The General Manager, Sales & Marketing is a senior executive leader responsible for driving national revenue growth, commercial sustainability, and brand leadership for a reputed organization across all business verticals.

• The role owns the end‑to‑end commercial agenda—market strategy, revenue, profitability, channels, tenders, partnerships, and demand generation—transforming a reputed organization from a program‑led organization into a scalable, market‑driven last mile customer focused enterprise, while preserving its rural development ethos.

• This position plays a strategic role in executive decision‑making, aligning commercial priorities with a reputed organization’s mission in renewable energy, clean cooking, EV solutions, and agri‑business across rural and semi‑urban Bangladesh.

• The role is also responsible for pursuing new opportunities leading towards the growth of the business.

Key Responsibilities:

• Commercial Strategy & Growth Leadership

  • Define and execute a reputed organization’s sales & market expansion strategy aligned with corporate objectives.

  • Drive diversified revenue growth across retail, dealer, institutional, NGO, corporate, and government channels.

  • Lead long‑term market entry and scale‑up strategies for cleantech, agro, EV batteries, and renewable energy solutions.

  • Translate a reputed organization’s operational strengths into commercial advantage and monetization.

• P&L Ownership & Financial Accountability

  • Full P&L ownership for assigned business segments, including revenue, margins, cost optimization, and cash flow.

  • Set and monitor annual revenue, margin, and growth targets with clear accountability mechanisms.

  • Strengthen credit, collection, and financing models (EMI, leasing, partner financing) critical to rural markets.

• Channel Dealer & Distribution Excellence

  • Oversee dealer (200+ dealers) and distribution strategy, ensuring productivity, coverage, and profitability.

  • Institutionalize dealer performance management, incentives, territory rationalization, and capability development.

  • Expand and professionalize direct sales and institutional sales channels.

• Government, Tender & Strategic Partnerships

  • Provide executive leadership for B2G, donor, and development partner tenders.

  • Build strategic relationships with ministries, IDCOL‑linked programs, donors, NGOs, and corporates.

  • Ensure disciplined bid selection, pricing governance, and risk management.

• Marketing, Brand & Market Adoption

  • Own a reputed organization’s national brand strategy, especially in rural and semi‑urban markets.

  • Lead integrated marketing across ATL, BTL, activation, and digital platforms.

  • Ensure strong product positioning, pricing architecture, and GTM discipline for all products.

• Digital, CRM & Commercial Analytics

  • Champion digital transformation of sales & marketing, including CRM, lead management, and reporting systems.

  • Ensure data‑driven decision‑making through dashboards, analytics, forecasting, and market intelligence.

  • Improve conversion ratios, customer lifetime value, and sales productivity.

• People Leadership & Organization Building

  • Build and lead a high‑performing national sales & marketing organization

  • Develop leadership pipelines, succession plans, and performance‑linked incentive frameworks.

  • Foster a culture of accountability, ethical conduct, customer focus, and continuous learning.

Critical Success Factors:

• Ability to bridge rural development goals with commercial discipline

• Proven experience in scaling multimillion‑BDT sales operations Credit collection management

• Strong understanding of Bangladesh’s energy, financing, and tender landscape.

• Capability to institutionalize systems while operating in low‑infrastructure markets.

• Executive presence to engage Board, GoB, donors, and strategic partners

Location: Head Office, Dhaka

Employment Status: Permanent

• Attractive salary for deserving candidates

Other Benefits:

• PF (NBR approved)

• GF (NBR approved)

• Subsidized lunch

• Group Life Insurance

• Income tax paid by the organization

• Annual & Quarantine leave facilities

• Two (2) festival bonus per year

• TA/DA and other benefits