Head of Retail Brand

Job Description

Title: Head of Retail Brand

Company Name: ACME Garments Unit

Vacancy: 1

Age: At least 34 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 8 years

• Bachelor of Business Administration (BBA)

• Bachelor’s degree in Business Administration, Marketing, Fashion Management, Retail Management, or a related field.

• At least 8 years

• Age At least 34 years

Requirements & Qualifications:

• Minimum 12–15 years of experience in retail brand management, preferably with international and local retail brands.
• Proven experience in launching and scaling a retail brand from scratch.
• Strong knowledge of retail operations, merchandising, marketing, and brand management.
• Experience working in fashion, lifestyle, FMCG retail, or consumer brands will be an advantage.
• Excellent leadership, communication, and strategic thinking skills.
• Ability to work in a fast-paced, startup-like environment.
• Foreign nationals with relevant retail brand experience are highly encouraged to apply.

Job Context:

We are launching a new retail brand and are seeking a highly experienced and visionary Retail Brand Head to lead the end-to-end development, positioning, and growth of the brand.
The ideal candidate will have strong experience with both international and local retail brands and will be responsible for building the brand from concept to execution, including strategy, operations, merchandising, marketing, and expansion.

Key Responsibilities:

Brand Development & Strategy

• Develop and execute the overall retail brand strategy, including brand identity, positioning, and market entry plan.

• Lead the complete brand setup from concept stage to commercial launch.

• Ensure brand consistency across all retail touchpoints (stores, visual merchandising, marketing, digital, customer experience).

Retail Operations & Expansion

• Oversee store planning, opening, and expansion strategy (local and future international).

• Establish and monitor retail KPIs, sales targets, and profitability metrics.

• Ensure smooth coordination between retail operations, supply chain, merchandising, and marketing teams.

Merchandising & Product Strategy

• Lead product assortment planning, pricing strategy, and category management aligned with brand positioning.

• Analyze customer insights and market trends to drive product and design decisions.

Marketing & Customer Experience

• Work closely with marketing teams to plan and execute brand launches, campaigns, and promotions.

• Build a strong customer experience strategy across all channels.

• Ensure high standards of store experience, service quality, and brand storytelling.

Team Leadership & Stakeholder Management

• Build, lead, and mentor a high-performing retail and brand team.

• Coordinate with internal stakeholders and external partners (agencies, vendors, franchise partners).

• Report regularly to top management with performance analysis and strategic recommendations.