Job Description

Title: Head of Promotion

Company Name: SAIC GROUP

Vacancy: 1

Age: 35 to 45 years

Location: Dhaka (Mirpur 14)

Salary: Negotiable

Experience:
∎ 10 to 15 years
∎ The applicants should have experience in the following business area(s):University, Advertising Agency, Multinational Companies, Market Research Firms

Published: 18 Apr 2024

Education:
∎ Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is often preferred.
∎ Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A Master's degree is often preferred.

Requirements:

Additional Requirements:
∎ Age 35 to 45 years
∎ Proven experience (typically 10+ years) in marketing, advertising, or promotions, preferably within the education sector or a related field.
∎ Previous experience in a leadership or management role, overseeing promotional campaigns and teams.
∎ Proven experience (typically 10+ years) in marketing, advertising, or promotions, preferably within the education sector or a related field.
∎ Previous experience in a leadership or management role, overseeing promotional campaigns and teams.

Responsibilities & Context:
∎ Develop and execute comprehensive promotion strategies for all organizations managed by saic group to increase student enrollment and meet admission targets.
∎ Conduct market research and analysis to identify target demographics, educational trends, and competitor strategies.
∎ Collaborate with the promotional team to align promotion efforts with overall marketing and admissions objectives.
∎ Lead the planning, development, and execution of promotional campaigns across various channels, including digital marketing, social media, print media, events, and partnerships.
∎ Create compelling messaging and promotional materials that highlight the institute's strengths, academic programs, facilities, and student achievements.
∎ Monitor campaign performance metrics, analyse results, and adjust strategies as needed to optimize engagement and conversion rates.
∎ Develop and nurture relationships with prospective students, parents, guidance counsellors, educational consultants, and other stakeholders.
∎ Organize and participate in campus tours, and information sessions to showcase the institute's offerings and address inquiries.
∎ Ensure consistent branding and messaging across all promotional materials and communication channels. Uphold the institute's reputation and values through ethical and responsible promotion practices.
∎ Monitor online reputation and respond promptly to inquiries, feedback, and reviews on social media and review platforms.
∎ Manage a team of promotion specialists, admissions counsellors, and support staff, providing direction, support, and professional development opportunities.
∎ organize visits to all campuses of SAIC Group, facilitate workshops, gather reports, and supervise the progress of both online and offline promotional activities for all SAIC Group-managed organizations.
∎ Foster a collaborative and results-driven work environment that promotes creativity, innovation, and continuous improvement.
∎ Cultivate partnerships with schools, community organizations, industry leaders, and other external stakeholders to expand outreach and admission opportunities.
∎ Develop and execute comprehensive promotion strategies for all organizations managed by saic group to increase student enrollment and meet admission targets.
∎ Conduct market research and analysis to identify target demographics, educational trends, and competitor strategies.
∎ Collaborate with the promotional team to align promotion efforts with overall marketing and admissions objectives.
∎ Lead the planning, development, and execution of promotional campaigns across various channels, including digital marketing, social media, print media, events, and partnerships.
∎ Create compelling messaging and promotional materials that highlight the institute's strengths, academic programs, facilities, and student achievements.
∎ Monitor campaign performance metrics, analyse results, and adjust strategies as needed to optimize engagement and conversion rates.
∎ Develop and nurture relationships with prospective students, parents, guidance counsellors, educational consultants, and other stakeholders.
∎ Organize and participate in campus tours, and information sessions to showcase the institute's offerings and address inquiries.
∎ Ensure consistent branding and messaging across all promotional materials and communication channels. Uphold the institute's reputation and values through ethical and responsible promotion practices.
∎ Monitor online reputation and respond promptly to inquiries, feedback, and reviews on social media and review platforms.
∎ Manage a team of promotion specialists, admissions counsellors, and support staff, providing direction, support, and professional development opportunities.
∎ organize visits to all campuses of SAIC Group, facilitate workshops, gather reports, and supervise the progress of both online and offline promotional activities for all SAIC Group-managed organizations.
∎ Foster a collaborative and results-driven work environment that promotes creativity, innovation, and continuous improvement.
∎ Cultivate partnerships with schools, community organizations, industry leaders, and other external stakeholders to expand outreach and admission opportunities.

Skills & Expertise:

Compensation & Other Benefits:
∎ Mobile bill
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per company policy.

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka (Mirpur 14)

Company Information:
∎ SAIC GROUP
∎ Saic Tower 2, Plot- M/3, Section - 14, Mirpur, Dhaka 1216

Address::
∎ Saic Tower 2, Plot- M/3, Section - 14, Mirpur, Dhaka 1216

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 18 May 2024

Category: Marketing/Sales

Source: bdjobs.com

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