Head of Marketing

Job Description

Title: Head of Marketing

Company Name: Smile.com.au

Vacancy: --

Age: 25 to 55 years

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• 8 to 15 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce

• 8 to 15 years
• The applicants should have experience in the following business area(s): Direct Selling/Marketing Service Company, E-commerce

• Age 25 to 55 years

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Has a passion for excelling in all they do, and this is evidenced in Upwork ratings/feedback or extra references provided in your application
• Has extensive experience and evidence of achieving exceptional results in Marketing Management
• Can be analytical, strategic, and creative when the role requires it
• Has perfect spoken & written English
• Has the highest integrity

If you believe you are a great fit for the role and meet ALL of the requirements above, we are looking forward to hearing from you!

ROLE OBJECTIVES

This performance profile aims to attract a Marketing Lead at Smile with a proven track record for leading high-performing marketing teams, developing and executing successful marketing strategies that drive sales growth, enhance member retention, refine brand positioning, and ensure consistent messaging across all touchpoints.

The role includes leveraging artificial intelligence tools and data analytics to optimize marketing performance to scale. Specifically, the role will be responsible for achieving aggressive new member and member retention growth targets.

This role will be reporting to the CMO and will be a part of the Retail Dental Cover & Corporate Dental Cover Divisions. The position will have a full-time commitment of 40 hours per week with at least 4 hours of crossover b/w 8 am-5 pm GMT+10 (Brisbane, Australia)

ABOUT SMILE

Smile is a national digital health company, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments plus more recently, Retail Dental Cover and Corporate Dental Cover.

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has had a globally distributed team for 7+ years & maintained a 5-star rating on Upwork.

KEY PERFORMANCE INDICATORS

Sales Growth: Achieve or exceed annual new member growth targets for both Retail (68% YOY) and Corporate Dental Cover (263% YOY).

Retention Rates: Maintain or exceed member retention rate goals for Retail (85%) and Corporate (90%) dental cover.

Positioning & Messaging: Ensure consistent brand positioning and messaging across all marketing channels.

Team Growth & Engagement: Successfully recruit and onboard 5-10 new team members within specified timelines.

Campaign Effectiveness: Increase conversion rates and lead generation metrics to achieve our aggressive growth goals.

Budget Efficiency: Proactively manage an increasing budget tied to your ability to hit ROI targets tied to CAC and LTV targets.

KEY RESPONSIBILITIES

• Develop and implement quarterly marketing plans aligned with business goals.
• Work with company leadership to proactively report on team performance vs targets
• Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
• Refine brand positioning and messaging to ensure consistency across all touchpoints.
• Lead the development & implementation of targeted campaigns that resonate with our target audience(s).
• Innovation & Embracing AI opportunities
• Recruit and onboard new team members to drive marketing initiatives.
• Set clear goals and KPIs for individual team members and functions.
• Foster a culture of motivation, collaboration & continuous improvement within the team.
• Implement data-driven decision-making processes to drive continuous improvement.
• Allocate & prioritise marketing budgets effectively to maximise ROI.
• Manage resources efficiently to support campaign execution & optimisation.