Head of Marketing
Job Description
Title: Head of Marketing
Company Name: Evoke Food and Beverage Ltd.
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor's or master's degree in marketing or a related field
Job Context:
∎ We are looking for a Head of Marketing who`ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.
∎ Head of Marketing responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you`re a skilled Marketing strategist, able to inspire your team members, we`d like to meet you.
∎ Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Job Responsibilities:
∎ Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; and monitoring the competition.
∎ Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; and implementing directives.
∎ Obtains market share by developing marketing plans and programs for each product and directing promotional support.
∎ Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
∎ Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
∎ Influences present and future products by determining and evaluating current and future market trends.
∎ Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; and consulting with internal and external sources.
∎ Hunt & collaborate with distributor & vendors as per requirements.
∎ Maintains research database by identifying and assembling marketing information.
∎ Provides marketing information as per requirements.
∎ Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
∎ Work closely with the Digital Marketing Manager to ensure campaign digital activity aligns with the overall digital strategy and schedule, and that digital marketing activity offers the best ROI.
∎ Maintains marketing staff by recruiting, selecting, orienting, and training employees.
∎ Maintains marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
∎ Manage, coach and provide leadership to the Marketing Manager, Marketing team and Marketing Distributors, ensuring that they are well briefed, supported and that they work as effective members of the wider team, and deliver on their objectives.
∎ Maintains professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies.
∎ Contributes to team effort by accomplishing related results as needed.
Additional Requirements:
∎ Proven working experience in digital marketing, particularly within the industry
∎ Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages and user funnels
∎ Working knowledge of ad serving tools, website and marketing analytics tools (e.g., Google Analytics)
∎ Experience in food & beverage industry is appreciable.
Salary: Negotiable
Compensation & Other Benefits:
∎ As per company policy
Application Deadline: 28 Feb 2021
Company Information:
∎ 22 Feb 2021
∎ Evoke Food and Beverage Ltd.
Category: Marketing/Sales
: Applicant must enclose his photograph & mention expected salary along with Application & CV
