Head of Marketing & Brand Communication

Job Description

Title: Head of Marketing & Brand Communication

Company Name: Apex Data Management & IT Ltd

Vacancy: 1

Age: 30 to 45 years

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 10 to 12 years

• Bachelor of Business Administration (BBA) in Marketing

• An advanced degree or professional certification is a plus.

• 10 to 12 years

• Age 30 to 45 years

• Develop and execute integrated marketing and brand communication strategies tailored to all Apex’s SBU, aligning with overall business goals and enhancing brand visibility.

• Develop and implement a comprehensive digital marketing strategy to drive online traffic and customer acquisition.

• Come up with new ideas and design tools to keep the interactive and engaging (video/quiz/activity etc.)

• Oversee the creation and execution of innovative brand campaigns that strengthen our market position and drive consumer engagement.

• Conduct market research and analysis to identify trends, opportunities, and challenges, and use insights to inform strategy and decision-making.

• Work closely with cross-functional teams, including sales, development, and executive leadership, to ensure cohesive and integrated brand messaging.

• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing return on investment.

• Set clear performance metrics and KPIs for marketing initiatives, monitor progress, and adjust strategies as needed to achieve objectives.

• Plan, lead and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising: Online Advertising, Content Marketing, Social Media Marketing, Email Marketing, and Website Management.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. An advanced degree or professional certification is a plus.

• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends).

• Experience in setting up and optimizing Google AdWords campaigns.

• Strong leadership and team management capabilities.

• Exceptional strategic thinking and problem-solving skills.

• Excellent communication and interpersonal skills.

• Proficiency in data analysis and performance metrics.

• Experience with digital marketing, media planning, and brand management. 

• Festival Bonus: 2

• Competitive salary based on experience & competencies.

• Opportunities for professional growth and development.

• Dynamic and collaborative work environment.

• 5 Days work week