Head of Marketing (AGM/GM)

Job Description

Title: Head of Marketing (AGM/GM)

Company Name: Marie Stopes Bangladesh (MSB)

Vacancy: --

Age: At least 30 years

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• At least 8 years
• The applicants should have experience in the following business area(s): Multinational Companies, Healthcare Startup

• Master's or MBA in Marketing from a public or reputed private university.

• At least 8 years
• The applicants should have experience in the following business area(s): Multinational Companies, Healthcare Startup

• Age At least 30 years

• 8+ years in marketing, advertising, BCC, or corporate communications, including 5+ years in direct-to-consumer brand marketing, preferably in healthcare.

• Proven digital campaign experience (essential).

• Ability to turn brand concepts and research into campaigns and decisions.

Job Responsibilities:

• Build and run research-driven marketing strategies for Marie Stopes Bangladesh maternities and clinics to grow demand, market share, and revenue.

• Lead data-driven campaigns and digital marketing (SEO/SEM, email, content, paid and organic social) to improve conversion.

• Keep brand messaging consistent, manage media buying across print, online, radio, and TV, and improve client experience with clinic leads.

• Set KPIs, track campaign performance, report marketing's revenue contribution, and manage the marketing budget.

• Manage agencies, sponsorships, and B2B partnerships, and liaise with global teams.

• Lead and mentor the marketing and contact center teams, working closely with Field and Operations.

Employment Type:

• 2-year contract, renewable based on performance and mutual fit.

Benefits:

• Exposer to work in a Global Environment

• Competitive salary