Job Description
Title: Head of Marketing
Company Name: A Renowned Multinational Healthcare Facility
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Graduate/Masters with good academic background
∎ Digital / technological marketing background
∎ Marketing background in medical / hospital / medical tourism industry
Experience Requirements:
∎ 5 to 8 year(s)
Job Responsibilities:
∎ Develops marketing strategies and implements marketing campaigns that enhance the organization's brand and increase community awareness. Oversee the implementation of the marketing strategy.
∎ Developing the 5-year marketing plan across both online and offline channels. Being responsible for the development and delivery of the marketing plan to support business objectives.
∎ A healthcare marketing leader maintains relations with community organizations, hospitals, and other referral sources in order to generate admissions.
∎ Ensures that project/department milestones and goals are met while adhering to approved budgets.
∎ Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions.
∎ Provide tools and materials to enable the team to function effectively.
∎ Manage and refine the organization's social media presence.
∎ Manage and measure marketing campaign costs and effectiveness.
∎ Conduct market research studies for new service introductions in the business portfolio.
∎ Negotiate with media agencies and secure agreements on the production of promotional materials.
∎ Overseeing the digital marketing strategy across CRM, email, and social media
∎ Stay up-to-date on medical trends: Continuously update your knowledge of medical trends, advancements, and best practices to ensure the facility remains current and progressive.
∎ Manages subordinate staff in the day-to-day performance of their jobs.
∎ Other Duties: Fulfill any other related duties as assigned by the organization.
Additional Requirements:
∎ Age 32 to 42 years
∎ 5-8 years of relevant experience
∎ The applicants should have experience in the following area(s):
∎ Core Branding & Communication, Digital marketing, Market research.
∎ The applicants should have experience in the following business area(s):
∎ Healthcare facility, medical / hospital / medical tourism industry.
∎ OUR EXPECTATION OF EXPERIENCE IS BELOW:
∎ STRATEGIC THINKING: The ability to develop and execute marketing strategies that align with the company's goals
∎ CREATIVITY: Being able to think outside the box and come up with innovative ideas.
∎ ANALYTICAL SKILLS: Understanding data and being able to analyze marketing campaigns to measure their effectiveness and make data-driven decisions.
∎ IMPECCABLE COMMUNICATION SKILL: Effective communication is crucial in marketing, whether it's writing persuasive copy, presenting ideas, or collaborating with team members.
∎ DIGITAL MARKETING EXPERTISE: In today's digital age, having knowledge of various digital marketing channels and tools is essential.
∎ MARKET RESEARCH ABILITIES: Conducting market research to understand customer needs, preferences, and trends can help shape marketing strategies.
∎ ADAPTABILITY: The ability to adapt to changing market conditions, consumer behavior, and emerging technologies is important in marketing.
∎ COLLABORATION CAPABILITY: Working well with cross-functional teams, such as sales, product development, and customer service, is important for successful marketing campaigns.
∎ MAJOR SUCCESS FACTORS/PERFORMANCE MEASURE:
∎ RETURN ON INVESTMENT (ROI): Measuring the effectiveness of marketing campaigns by comparing the cost of marketing activities to the revenue generated.
∎ BRAND AWARENESS: Measuring the level of brand recognition and awareness among the target audience.
∎ LEAD GENERATION: Number and quality of leads generated through marketing campaigns.
∎ CONVERSION RATE: % percentage of leads that convert into paying customers.
∎ CUSTOMER RETENTION: % Percentage of retains existing customers and reduce churn rate.
Salary: Negotiable
Compensation & Other Benefits:
∎ PF, Gratuity and other benefits
∎ Performance based bonus system
∎ Multinational office environment
∎ Options of work-related travels
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 30 Dec 2023
Company Information:
∎ 13 Dec 2023
∎ A Renowned Multinational Healthcare Facility
Category: Marketing/Sales
:
