Job Description

Title: GM - Marketing (Shopping Mall)

Company Name: Jamuna Future Park (Jamuna Group)

Vacancy: 01

Age: at least 36 years

Location: Dhaka

Experience:
∎ At least 15 years
∎ The applicants should have experience in the following business area(s):Group of Companies, Shopping mall

Published: 15 Apr 2024

Education:
∎ Master of Business Administration (MBA)
∎ Masters

Requirements:

Additional Requirements:
∎ Age at least 36 years
∎ In-depth Knowledge about Brand and Marketing;
∎ Sound Knowledge about Brand Creation and Brand ROI calculation;
∎ Knowledge of Market penetration strategy;
∎ Knowledge & expertise in Effective product launching & Re-lunching process/activities.
∎ Ability to make business strategy & development plan;
∎ Strong leadership skills;
∎ Ability to manage people
∎ Good communication skill both in Bengali & English;
∎ Good analytical skill;
∎ In-depth Knowledge about Brand and Marketing;
∎ Sound Knowledge about Brand Creation and Brand ROI calculation;
∎ Knowledge of Market penetration strategy;
∎ Knowledge & expertise in Effective product launching & Re-lunching process/activities.
∎ Ability to make business strategy & development plan;
∎ Strong leadership skills;
∎ Ability to manage people
∎ Good communication skill both in Bengali & English;
∎ Good analytical skill;

Responsibilities & Context:
∎ Develop and implement a comprehensive marketing strategy for the shopping mall. This includes defining target audiences, setting marketing goals, and determining the appropriate marketing channels and tactics to achieve these goals.
∎ Manage the marketing budget for the shopping mall. This involves allocating funds to various marketing initiatives, tracking expenses, and ensuring cost-effective marketing campaigns.
∎ Plan and coordinate executing advertising and promotional campaigns to create awareness and attract shoppers to the mall. This may involve traditional advertising, digital marketing, social media marketing, and other channels.
∎ Collaborate with mall tenants to support their marketing efforts and ensure a cohesive brand message throughout the mall. Assist tenants in implementing marketing strategies and coordinating joint promotional events.
∎ Organize and oversee events and activities within the shopping mall. These events could include sales promotions, holiday-themed events, fashion shows, and community engagement activities.
∎ Manage the mall's public relations efforts, including handling media relations, press releases, and crisis communication. Build and maintain positive relationships with local media outlets.
∎ Conduct market research to stay updated on consumer trends, competitor activities, and shopper preferences. Use this information to fine-tune marketing strategies.
∎ Oversee the mall's online presence, including the website and social media platforms. Ensure that online content is engaging, up-to-date, and in line with the brand's image.
∎ Collaborate with other departments within the shopping mall, such as operations, leasing, and finance, to align marketing efforts with overall business objectives.
∎ Monitor and analyze the effectiveness of marketing campaigns using key performance indicators (KPIs) such as foot traffic, sales data, and customer feedback. Adjust strategies based on performance data.
∎ Lead and manage the marketing team, including hiring, training, and setting performance expectations. Foster a creative and collaborative work environment.
∎ Ensure that all marketing activities comply with legal and regulatory requirements, including advertising standards and data privacy regulations.
∎ Focus on enhancing the overall customer experience within the shopping mall, from the moment customers enter the premises to their shopping and dining experiences.
∎ Explore and implement sustainable marketing practices and initiatives that align with environmental and social responsibility goals.
∎ Job Context:
∎ The role of a General Manager of Marketing in a shopping mall is a critical one that involves overseeing and managing various marketing activities to attract shoppers, enhance the mall's brand image, and drive business growth.
∎ Job Responsibilities:
∎ Develop and implement a comprehensive marketing strategy for the shopping mall. This includes defining target audiences, setting marketing goals, and determining the appropriate marketing channels and tactics to achieve these goals.
∎ Manage the marketing budget for the shopping mall. This involves allocating funds to various marketing initiatives, tracking expenses, and ensuring cost-effective marketing campaigns.
∎ Plan and coordinate executing advertising and promotional campaigns to create awareness and attract shoppers to the mall. This may involve traditional advertising, digital marketing, social media marketing, and other channels.
∎ Collaborate with mall tenants to support their marketing efforts and ensure a cohesive brand message throughout the mall. Assist tenants in implementing marketing strategies and coordinating joint promotional events.
∎ Organize and oversee events and activities within the shopping mall. These events could include sales promotions, holiday-themed events, fashion shows, and community engagement activities.
∎ Manage the mall's public relations efforts, including handling media relations, press releases, and crisis communication. Build and maintain positive relationships with local media outlets.
∎ Conduct market research to stay updated on consumer trends, competitor activities, and shopper preferences. Use this information to fine-tune marketing strategies.
∎ Oversee the mall's online presence, including the website and social media platforms. Ensure that online content is engaging, up-to-date, and in line with the brand's image.
∎ Collaborate with other departments within the shopping mall, such as operations, leasing, and finance, to align marketing efforts with overall business objectives.
∎ Monitor and analyze the effectiveness of marketing campaigns using key performance indicators (KPIs) such as foot traffic, sales data, and customer feedback. Adjust strategies based on performance data.
∎ Lead and manage the marketing team, including hiring, training, and setting performance expectations. Foster a creative and collaborative work environment.
∎ Ensure that all marketing activities comply with legal and regulatory requirements, including advertising standards and data privacy regulations.
∎ Focus on enhancing the overall customer experience within the shopping mall, from the moment customers enter the premises to their shopping and dining experiences.
∎ Explore and implement sustainable marketing practices and initiatives that align with environmental and social responsibility goals.

Compensation & Other Benefits:
∎ Competitive remuneration package will be offered for the deserving candidate.
∎ Friendly working environment.
∎ Flexibility in working surrounding.
∎ Other facilities as per company policy.
∎ Friendly working environment.
∎ Flexibility in working surrounding.
∎ Other facilities as per company policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Gender:
∎ Only Male

Job Location: Dhaka

Apply Procedure:

Email your CV:
∎ Send your CV to the given email hr@jamunagroup-bd.com or Email your CV from My Bdjobs account

Company Information:
∎ Jamuna Future Park (Jamuna Group)

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 30 Apr 2024

Category: Marketing/Sales