Facebook Marketing Specialist

Job Description

Title: Facebook Marketing Specialist

Company Name: Rakib Visa consultancy

Vacancy: --

Age: 20 to 40 years

Job Location: Dhaka

Salary: Tk. 25000 (Monthly)

Experience:

• 2 to 3 years
• The applicants should have experience in the following business area(s): Immigration/Visa Processing

• Bachelor/Honors
• Masters

• 2 to 3 years
• The applicants should have experience in the following business area(s): Immigration/Visa Processing

• Age 20 to 40 years

• Proven experience in Facebook/Meta advertising

• Strong understanding of digital marketing concepts and sales funnels

• Basic knowledge of Canva or Photoshop is a plus

• Analytical mindset with reporting and data analysis skills

• Good communication and time management skills

• 1–3 years of relevant experience

Job Context:
The Facebook Marketing Specialist will be responsible for planning, executing, and optimizing paid marketing campaigns on Facebook and other Meta platforms, including Instagram. The role focuses on increasing brand awareness, generating leads, and driving sales through data-driven strategies.

Key Responsibilities:

• Create, manage, and optimize Facebook and Instagram ad campaigns

• Conduct target audience research and build custom and lookalike audiences

• Develop ad copies, creatives, and campaign strategies

• Set up and monitor Facebook Pixel, Conversion API, and event tracking

• Analyze campaign performance (CTR, CPC, CPA, ROAS, etc.)

• Perform A/B testing to improve ad performance

• Manage ad budgets and optimize spending

• Prepare weekly and monthly performance reports

• Use Meta Business Manager and Ads Manager efficiently

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