Executive/Sr. Executive - Brand (Fresh LPG)

Job Description

Title: Executive/Sr. Executive - Brand (Fresh LPG)

Company Name: Meghna Group of Industries.

Vacancy: --

Age: Na

Job Location: Dhaka (Gulshan)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): LPG Gas/Cylinder Gas

• Master of Business Administration (MBA) in Marketing

• At least 3 years
• The applicants should have experience in the following business area(s): LPG Gas/Cylinder Gas

• Excellent written and verbal communication skills (both Bangla & English) for creative thinking, writing and storytelling capabilities.

• Strong analytical ability to interpret market and consumer insights.

• Experience managing 360° brand campaigns.

• Solid understanding of all digital platforms for communication.

Job Responsibilities:

• Execute comprehensive 360-degree marketing activities for Meghna Fresh LPG Limited to achieve overall brand strategy objectives.

• Collaborate with advertising and research agencies to plan and execute brand activities.

• Manage digital marketing and social media platforms to promote products and strengthen brand presence.

• Collaborate with internal stakeholders to ensure alignment between brand initiatives and overall business objectives.

• Ensure timely delivery of communication materials for BTL activities and actively participate in and execute BTL initiatives such as events, outdoor campaigns, etc.

• Organize events and activations as per the plan to effectively reach the brand’s target group (TG).

• Maintain effective communication with the factory, dealers, retailers, sales teams, and agencies to ensure promotional offers reach all relevant parties efficiently.

• Execute and monitor the distribution of POSM, gift items, outdoor branding, and other promotional materials.

• Analyze consumer insights to support product improvements and drive innovation.

• Assist in handling product complaints from the market and factory, and collaborate with internal teams to ensure product quality.

• Conduct market research to stay updated on industry trends, customer preferences, and competitor activities.