Executive/ Sr. Executive - Brand & Marketing

Job Description

Title: Executive/ Sr. Executive - Brand & Marketing

Company Name: East Delta University

Vacancy: Not specific

Job Location: Chattogram

Employment Status: Full-time

Educational Requirements:
∎ Master's degree in Marketing (preferred) with Minimum CGPA 3.25 out of 4 from any reputed university.
∎ Minimum GPA 4 out of 5 in SSC, HSC, or equivalent.

Experience Requirements:
∎ At least 1 year(s)

Job Responsibilities:
∎ Ensuring that the University's overall marketing templates and key messages are reflective of the University's core Marketing strategy;
∎ Ensuring that University's overall marketing and student recruitment activities are in line with the University's marketing strategy;
∎ Producing marketing plans, advertising, direct and digital marketing and campaigns;
∎ Collaborating with colleagues of different departments/schools in managing and optimizing different social media sites, consistent messaging and branding, strategic and effective SEO, promotional and linking strategies, strong social media presence and engagement, incorporation of interactive elements, and prompt follow-up to internal and external stakeholder requests;
∎ Establishing and maintaining effective working relationships with all stakeholders;
∎ Visiting different schools/colleges/universities, job fairs, skills events, etc. to promote the University and its programs;
∎ Conveying University value to the target audience;
∎ Building and managing a rich content/editorial calendar that attracts a qualified audience to the University.
∎ Optimizing marketing automation and lead nurturing processes through email, content, and social channels.
∎ Establishing closed-loop analytics with the admissions office to understand how the marketing activity turns into students, and continually refine processes to attract students.
∎ Proactively seek to explore and understand emerging market needs and adapt service accordingly.
∎ Contributing to the University's direct and online marketing campaigns, developing and maintaining its presence and activities on social media platforms .
∎ Researching and creating content for fliers, brochures, correspondence, website and email marketing communications, and other forms of marketing and educational materials.
∎ Ensuring operations adhere to policies and regulations & standard work environment;
∎ Managing all types of departmental schedules and deadlines;
∎ Any other tasks assigned by the management.

Additional Requirements:
∎ Age at least 24 years
∎ Both males and females are allowed to apply
∎ Candidates must have excellent command in English (both verbal and written)
∎ Digital Marketing
∎ Experience with and an understanding of market research
∎ Producing creative content, including videos and blog posts
∎ Analytical skills and attention to detail
∎ Critical thinking and problem solving
∎ Good teamwork skills
∎ Comprehensive knowledge of MS Office is the unavoidable requirement.

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 10 Feb 2023

Company Information:
∎ 6 Feb 2023
∎ East Delta University
∎ Address : Noman Society, Abdullah Al Noman Road, Mozaffor Nogor, East Nasirabad, Khulshi, Chattogram – 4209.
∎ Web : www.eastdelta.edu.bd

Category: Marketing/Sales

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