Executive, Digital Marketing, Marketing

Job Description

Title: Executive, Digital Marketing, Marketing

Company Name: Aarong

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ A Bachelor Degree (preferably a BBA) from any reputed university

Experience Requirements:
∎ 2 to 3 year(s)

Job Responsibilities:
∎ Plan, develop, and distribute marketing campaign content through different online and offline channels for the TAAGA, TAAGA MAN brands and Grassroots Café
∎ Develop and execute monthly product shoots and distribute content through planned channels. Sync product launches with e-commerce and outlets to ensure product availability.
∎ Ensure implementation of the campaign and monthly digital media buying. Regularly optimize ads based on analysis and share reporting accordingly
∎ Plan and initiate social media campaigns to engage target audience segments and link to offline activations
∎ Plan location-based promotions (social media, SMS) and coordinating with the ATL team for each campaign
∎ Develop content output for micro-segmented customer groups to generate e-commerce traffic and conversion
∎ Coordinate with E-Commerce and IT team for all UI and UX change requests on TAAGA and TAAGA MAN websites including updates to any static pages and requirements for campaign launches
∎ Develop and coordinate caption, copy, and monthly social media plan for TAAGA, TAAGA MAN, and Grassroots Café and ensure timely execution
∎ Ensure all comments, messages, and feedback received on digital platforms are replied to in time and appropriate manner. Regularly communicate with the query management team to ensure proper responses and prepare campaign FAQ sheets
∎ Ensure sponsorship management and activation of TAAGA, TAAGA MAN, and Grassroots Café including post-activation communications and analysis

Additional Requirements:
∎ 2-3 years of work experience in digital marketing
∎ Preferred Qualifications:
∎ Knowledge on ATL, BTL, TTL strategies, online/offline media, digital marketing tools, marketing mix, and project management
∎ Expertise in content development, multitasking, planning, and evaluation
∎ Effective communication, interpersonal, and negotiation skills

Salary:
∎ As per company policy

Compensation & Other Benefits:
∎ Provident Fund, Gratuity, Festival Bonus, Yearly Performance Bonus, Health & Life Insurance and others as per organization policy

Application Deadline: 26 Dec 2020

Company Information:
∎ 17 Dec 2020
∎ Aarong

Category: Marketing/Sales

: You may send your updated CV to [email protected] mentioning the name of the position in the subject line.

Source: bdjobs.com

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