Title: Executive, Digital Marketing, Marketing
Company Name: Aarong
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ A Bachelor Degree (preferably a BBA) from any reputed university
Experience Requirements:
∎ 2 to 3 year(s)
Job Responsibilities:
∎ Plan, develop, and distribute marketing campaign content through different online and offline channels for the TAAGA, TAAGA MAN brands and Grassroots Café
∎ Develop and execute monthly product shoots and distribute content through planned channels. Sync product launches with e-commerce and outlets to ensure product availability.
∎ Ensure implementation of the campaign and monthly digital media buying. Regularly optimize ads based on analysis and share reporting accordingly
∎ Plan and initiate social media campaigns to engage target audience segments and link to offline activations
∎ Plan location-based promotions (social media, SMS) and coordinating with the ATL team for each campaign
∎ Develop content output for micro-segmented customer groups to generate e-commerce traffic and conversion
∎ Coordinate with E-Commerce and IT team for all UI and UX change requests on TAAGA and TAAGA MAN websites including updates to any static pages and requirements for campaign launches
∎ Develop and coordinate caption, copy, and monthly social media plan for TAAGA, TAAGA MAN, and Grassroots Café and ensure timely execution
∎ Ensure all comments, messages, and feedback received on digital platforms are replied to in time and appropriate manner. Regularly communicate with the query management team to ensure proper responses and prepare campaign FAQ sheets
∎ Ensure sponsorship management and activation of TAAGA, TAAGA MAN, and Grassroots Café including post-activation communications and analysis
Additional Requirements:
∎ 2-3 years of work experience in digital marketing
∎ Preferred Qualifications:
∎ Knowledge on ATL, BTL, TTL strategies, online/offline media, digital marketing tools, marketing mix, and project management
∎ Expertise in content development, multitasking, planning, and evaluation
∎ Effective communication, interpersonal, and negotiation skills
Salary:
∎ As per company policy
Compensation & Other Benefits:
∎ Provident Fund, Gratuity, Festival Bonus, Yearly Performance Bonus, Health & Life Insurance and others as per organization policy
Application Deadline: 26 Dec 2020
Company Information:
∎ 17 Dec 2020
∎ Aarong
Category: Marketing/Sales
: You may send your updated CV to [email protected] mentioning the name of the position in the subject line.
Source: bdjobs.com