Executive-Brand (Drinking Water)

Job Description

Title: Executive-Brand (Drinking Water)

Company Name: Meghna Group of Industries.

Vacancy: Not specific

Job Location: Dhaka (Gulshan)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) preferably in Marketing, Brand Communication or Brand Management

Experience Requirements:
∎ At least 1 year(s)
∎ The applicants should have experience in the following area(s): Brand Planning/ Development, Market Research, Marketing
∎ The applicants should have experience in the following business area(s): Manufacturing (FMCG), Mineral Water

Job Responsibilities:
∎ Develop, implement and execute Brand Development plans for Drinking Water initially
∎ Generate innovative ideas to change, improvise and improve promotional strategies and programs for Condense Milk and Lentil products at the later stage
∎ Find potential areas for the brand
∎ Conduct research on local industries for understanding current marketing trends
∎ Analyze competitors of the brand, pricing, and positioning of the Brand.
∎ Arrange brand activation programs, monitor competitor's products, sales and marketing activities; establish and maintain a consistent corporate image throughout all product lines, promotional material, and events.
∎ Work closely with design agencies and assist with new product launches.
∎ Generate ideas and performing activities for creating brand awareness
∎ Monitor competitors' branding activities and perform brand protection activities
∎ Prepare annual branding activity plan for different segment of products
∎ Liaison with advertising agency to supervise advertising and promotional campaigns.
∎ Plan and execute all communications and media actions on all channels, including online and social media
∎ Monitor product distribution and consumer reactions.

Salary: Negotiable

Application Deadline: March 18, 2020

Company Information:
∎ Meghna Group of Industries.
∎ Address : Fresh Villa, House # 15, Road # 34, Gulshan 1, Dhaka-1212. or FMCG Office, House # 23, Road # 24, Gulshan 2, Dhaka-1212.
∎ Web : www.meghnagroup.biz
∎ Business : Meghna Group of Industries is one of the leading business conglomerate in Bangladesh having modern manufacturing facilities & plants for Cement, Beverage, Tissue & hygiene products, Full Cream Milk Powder, Condensed Milk, Steel, Edible Oils, Atta, Maida, Suzi, Water, Paper, Mustard Oil, Spices, PP Woven Bag, Poultry Feeds, Aviation & Power Plant etc.

Category: Marketing/Sales